Hansome Time Homme unveils first underwear line..."System line also planned for release"

Hansome Launches Its First In-House Underwear Line

Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 11th that it will launch an underwear line for its men's clothing brand Time Homme. This is the first time Hansome is launching an underwear line among its domestic in-house brands.

A Hansome representative said, "Through the launch of the underwear line, we will transform into a brand that encompasses the entire men's lifestyle." Time Homme's underwear line consists of two types: 'Purelux' and 'Corefit.'

Purelux uses 'Micro Modal' fibers from Lenzing, an Austrian company renowned for its eco-friendly fabrics. This fiber is an environmentally friendly material extracted from naturally growing beech trees, characterized by its very soft texture and comfort even after long hours of wear. Corefit uses premium eco-friendly functional materials from Eurojersey, an Italian company. It absorbs sweat well and dries quickly, providing especially comfortable wear during summer, and it resists wrinkling.

Hansome's two underwear products will be released in three sizes: Small, Medium, and Large. The colors for Purelux are three types (Oatmeal, Khaki, Black), and Corefit will be available in one color (Black).

Hansome also plans to launch an underwear line for its System brand in the second half of this year. A Hansome representative said, "The expansion into underwear categories centered on global luxury brands such as Tom Ford and Zegna has become a global fashion trend. Hansome will also strengthen its position as a trend-leading company by delivering Hansome's sensibility across consumers' lifestyles."

This content was produced with the assistance of AI translation services.