Korea Tourism Organization Conducts 'Online Promotion' Targeting 1030 Foreigners

Promotion Held on VISITKOREA Website

The Korea Tourism Organization announced on the 8th that it will hold a special exhibition of products and services for foreigners under the 'VK Alliance' through the Korea Tourism Integrated Platform 'Visit Korea (hereinafter VK)' until the 31st.

Visit Korea (VISIT KOREA) Alliance Special Exhibition Banner Image. [Photo by Korea Tourism Organization]

Earlier in April, the Tourism Organization selected 25 member companies of the 'VK Alliance' to promote joint projects with various related organizations aimed at expanding inbound tourism.

The event features 12 member companies, including ▲ K-Town4U (K-pop experience programs and product operations) ▲ Cointrabbit (ICT-based global unmanned payment service) ▲ Travel Makers (long-term stay platform) ▲ KT (wired and wireless telecommunications business) ▲ Haebom (K-beauty experience platform) ▲ National Gugak Center (Korean traditional culture and arts performances), among others.

In particular, considering the recent increase in the proportion of foreigners visiting Korea in their teens to 30s, this special exhibition targets the MZ generation and Hallyu enthusiasts as the core audience. A total of 5,000 people will be offered tourism products and services that can be used during their visit to Korea, such as accommodation, telecommunications, transportation, makeup experiences, and K-pop dance classes, at discounts of up to 80%.

Additionally, a prize event will be held. After accessing VK, participants can click on the product banners of the 12 member companies on the Alliance special exhibition screen and check the details to collect stamps. Participants who collect all 12 stamps will be entered into a draw to win prizes such as round-trip airfare to Korea and tablet PCs.

This content was produced with the assistance of AI translation services.