Short-form Challenge Dancing to the City Promotion Music Video 'Jinjubit' Runs Until the End of This Year

Jinju City in Gyeongnam is hosting the "Jinjubit Dance Challenge" from June 4 to December 31 to communicate with citizens through unique content and promote Jinju nationwide.


Jinju City, Promotional Poster for the 'Jinju Light Dance Challenge' Targeting the Entire Nation.

Jinju City, Promotional Poster for the 'Jinju Light Dance Challenge' Targeting the Entire Nation.

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The "Jinjubit Dance Challenge" invites participants to watch the challenge guide short-form video released on official Jinju City social media channels, including the Harmo Jinju YouTube channel, then film their own 30-second dance video and upload it to their Instagram or YouTube account, followed by submitting an online application form. The challenge guide short-form video is released on June 4.


This dance challenge is based on the recently introduced Jinju City promotional music video "Jinjubit." "Jinjubit" breaks away from the traditional format of municipal promotional videos, featuring a retro-style video set against famous Jinju landmarks such as Jinju Sports Complex, Jinju Fortress, and the Railroad Culture Park, and showcasing high-level dance and singing performances. Notably, all participants involved in planning, directing, songwriting, choreography, singing, and filming are Jinju citizens, making it a truly "made by Jinju people" project with added significance.


The "Jinjubit Dance Challenge" is open to everyone nationwide, not just Jinju citizens, as there are no location restrictions. All participants will receive Harmo random goods as prizes, and those selected for outstanding videos will be awarded an Olive Young gift certificate worth 100,000 KRW.


Park Taejong, Jinju City spokesperson, said, "We hope this fun dance challenge will be a great opportunity for people to participate in city affairs in a more approachable way, and we look forward to seeing the song and dance of 'Jinjubit' shine not only in Jinju but all across the country."





This content was produced with the assistance of AI translation services.

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