AudinFutures Selected as a 'Global Hidden Champion' by the Ministry of SMEs and Startups in 2024
Cosmetics specialist Audin Futures announced on the 20th that it has been finally selected as a 'Global Small Giant Company' in the '2024 Global Small Giant Company 1000+ Project' hosted by the Ministry of SMEs and Startups.
The 2024 Global Small Giant Company 1000+ Project is a national initiative that selects and supports promising small and medium-sized enterprises with technological capabilities, innovation, and growth potential to enter the global market. Selection is based on evaluations of companies' export capabilities and overseas marketing plans.
Companies selected for this project receive various support benefits, including preferential support when participating in export support projects, preferential limits and discounts in export guarantee insurance, and more.
Audin Futures' cosmetics brand, Neogen, has already entered major countries' online and offline markets such as the United States, Japan, and the EU, advancing as a leading K-beauty company.
In particular, the Neogen brand is achieving results in the North American market (Amazon). Starting in the second half of the year, Neogen plans to strengthen product competitiveness and launch a global brand campaign by releasing its proprietary sunscreen products, Airy Sunscreen, the Slim Metal Mascara which has sold over one million units cumulatively, and the Double Vita Spot Toning Serum containing Neogen's unique whitening ingredients.
With this selection as a 'Global Small Giant Company,' the company has been chosen as a recipient of Seoul City's customized corporate support project, expecting to receive various tailored supports such as technology support, market access support, and workforce training, which will greatly aid its entry into the global market.
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An Audin Futures official stated, "We are pleased to be recognized for our competitiveness and potential in the global market through the Global Small Giant Company 1000+ Project," adding, "We will continue to do our best to strengthen our brand image and product competitiveness to grow in the global beauty markets of Europe, North America, and the Middle East."
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