Tourism Organization and Nongshim Join Hands to Attract Foreign Tourists Using K-Food

Promotion and Event Initiatives for K-Food

The Korea Tourism Organization announced on the 14th that it has signed a business agreement with Nongshim to expand the attraction of foreign tourists using K-Food.

Lee Hak-joo, Director of the International Tourism Headquarters at Korea Tourism Organization (left in the photo), and Lee Yong-jae, Head of International Business Division at Nongshim (right). [Photo by Korea Tourism Organization]

Under this agreement, both organizations will promote ▲ collaborative marketing to attract foreign visitors using K-Food ▲ joint online and offline promotions ▲ discovery of new tourism content linked to K-Food.

The Tourism Organization will operate a Korean tourism promotional booth featuring K-Food at overseas tourism fairs and consumer events. Starting next month, it plans to promote K-Food events and promotions through the integrated Korean tourism platform 'VisitKorea.'

Lee Hak-joo, Director of the International Tourism Division at the Tourism Organization, said, "Through this business agreement, we will widely promote K-Content using representative K-Food items such as ramen, which is at the forefront of the K-Food craze, and conduct various marketing activities to ensure that interest in Korea leads to demand for visits."

This content was produced with the assistance of AI translation services.