Pohang City Targets Global Secondary Battery Market... Participates in 'InterBattery Europe 2024'

From the 19th, Germany to Operate 'InterBattery Europe 2024' Promotion Pavilion

Promoting Regional Secondary Battery Industry Capabilities, Expanding Global Network

Pohang City is accelerating its efforts to expand its global secondary battery network and is stepping up its strategy to penetrate the European battery market.

Lee Gangdeok, mayor of Pohang, visiting 'InterBattery 2024,' the largest secondary battery exhibition in Korea, held at COEX, Seoul, in March this year.

From the 19th to the 21st, the city will participate in "InterBattery Europe 2024," held at Messe Munich in Germany, and will operate a joint promotional booth with Gyeongsangbuk-do Province.

"InterBattery," the largest domestic battery industry exhibition that showcases the competitiveness of K-battery to the world, has been expanding its network by hosting "InterBattery Europe" in Germany since last year to preemptively target the rapidly growing European battery market.

This exhibition is co-hosted by the Korea Battery Industry Association, COEX, and KOTRA, with 200 companies related to secondary batteries setting up booths. The number of visitors is expected to reach around 100,000.

The city, together with Gyeongsangbuk-do, plans to actively promote the national advanced strategic industry specialized complex for secondary batteries, which is emerging as a hub for cathode material production, as well as Pohang's capabilities in the secondary battery industry.

In particular, local secondary battery companies such as Ecopro, New Tech Energy, Poen, and Dawon Chemical will participate in "InterBattery Europe 2024" to showcase their competitiveness in the global market and expand their networks.

During the exhibition, Pohang City will participate in events such as The Battery Day Europe 2024 and attendee seminars to keep abreast of policy trends from various countries that have a significant impact on the global battery industry. The city will focus on understanding European Union battery policies, such as the recently implemented battery passport and carbon footprint regulations in Europe.

Mayor Lee Kangdeok stated, "Competition among battery companies is intensifying, especially in the European market," and added, "Based on Pohang's outstanding capabilities, we will actively respond to the changing global environment and lead innovation in Korea's battery industry."

Pohang City is striving to strengthen its competitiveness by focusing on building a global network to enhance Pohang's status in the European battery market and establish itself as a leading secondary battery production base representing Korea.

This content was produced with the assistance of AI translation services.