Yongsan-gu Hosts Cultural and Art Event Capturing the Vibes of Itaewon

Local Event Held on Itaewon Quynon-gil Area on the 15th...Part of Commercial District Revitalization Project
Rich Local Cultural and Artistic Experiences Including DJ, Beolleseukeu, Disco Aerobics
Local Membership Benefits Offered Through Itaewon Quiz Show and Lucky Draw Events

Yongsan-gu, Seoul (Mayor Park Hee-young) will hold the "1st Itaewon Culture and Arts Event" on the Itaewon Quynon-gil Theme Street from 12 PM to 6 PM on the 15th. This is part of the project to strengthen the local brand commercial district in the Itaewon tourist special zone and marks the opening of the second phase of this year's commercial district branding project.

The local brand project supports events based on local resources and fosters local creators to revitalize commercial districts by leveraging regional characteristics and enhancing sustainability. The project will proceed in annual phases until next year.

This event fills the unique culture of Itaewon, which is mainly consumed at night, with cultural and artistic experiences that the general public can enjoy during weekend daytime. The plan is to broaden the target audience visiting Itaewon while maintaining the area's identity.

The event involves 10 food and beverage stores located around the Quynon-gil Theme Street and local creators. At the "Itaewon Rest Area" (outdoor parking lot near 164-1 Itaewon-ro), cultural and artistic events and performances reflecting Itaewon's unique characteristics will be held, including ▲ burlesque ▲ DJ performances ▲ talk shows ▲ live performances.

Various prizes will also be prepared through side events such as a lucky draw, Itaewon quiz show, and photo certification. Visitors participating in the event will receive local membership benefits that can be used at participating food and beverage stores.

The stores applying local membership benefits include 10 places such as ▲ "Chelsea's Highball," a bar passionate about highballs ▲ "Frybee," known for its impressive American Southern-style chicken menu ▲ "Plus 84," offering Vietnamese food served by the owner and staff from Hanoi ▲ "Pak India Restaurant," where you can taste Pakistani and Indian home-style dishes.

The district office plans for nearby residents and external visitors to directly feel and experience the charm of Itaewon through this event, encouraging repeat visits. Promotion and marketing using social media (SNS) Instagram will also continue.

Park Hee-young, Mayor of Yongsan-gu, said, "We will continuously promote the charm of Itaewon so that the Itaewon area can become a glocal commercial district combining global and local characteristics," adding, "We will do our best for the development of local commercial districts such as Yongridan-gil, Haebangchon, and Sunheon Hwangguibi-gil, not just Itaewon."

Meanwhile, on the same day from 2 PM to 4 PM, a craft exhibition with music will be held on the 4th floor of the Yongsan Craft Center (274 Itaewon-ro) near the event venue. The craft works will be exhibited by regular class student artists of the Yongsan Craft Center. From the start of the event until 3 PM, music performances by the "Sookmyung Women's University Graduate School of Music Classical Team" and "The New Jazz Band" will take place. Afterwards, until 4 PM, there will be craft experiences and conversations with the student artists.

This content was produced with the assistance of AI translation services.