Lotte Department Store Hosts Exhibition of Swiss Watch Brand 'Jaeger-LeCoultre'

Held at Jamsil Lotte World Mall Lawn Plaza until the 25th
World Premiere of New Products... Enhanced Experience Content

Lotte Department Store announced on the 12th that it will showcase the Swiss watch brand 'Jaeger-LeCoultre Adventure Spirit' exhibition at the lawn plaza of Lotte World Mall in Songpa-gu, Seoul, until the 25th. The exhibition theme is Jaeger-LeCoultre's sports watch 'Polaris Collection,' featuring enhanced experiential content that allows visitors to participate directly.

The exhibition creates a space where visitors can learn everything about Jaeger-LeCoultre sports watches from the past to the present and unveils this year's new products for the first time in the world. It focuses on the chronological development of Jaeger-LeCoultre sports watches in response to sociocultural changes, from the original models used for military purposes in the 1940s to the cutting-edge models for modern daily life today.

Exhibition view of the Swiss watch brand 'Jaeger-LeCoultre Adventure Spirit' held at the lawn square of Lotte World Mall, Songpa-gu, Seoul, until the 25th.
[Photo by Lotte Department Store]

In particular, the newly released 'Polaris Perpetual Calendar' and 'Polaris Date' from the Polaris Collection will be unveiled for the first time worldwide this year. Additionally, high-complication new products such as the 'Duom?tre,' revealed at the global watch fair 'Watches and Wonders 2024,' will also be showcased.

Experiential content has been prepared for visitors to directly feel Jaeger-LeCoultre's technical prowess and heritage. Through 'Atelier Antoine,' Jaeger-LeCoultre's top watchmaking experience program, visitors have the opportunity to assemble and disassemble the movement inside the watch. Participation in the experience is limited to customers who make a reservation in advance during the exhibition period and can apply via the Lotte Department Store Mall and Jaeger-LeCoultre's official websites.

At the 'Adventure Atelier,' a resting space for visitors, a collaboration with Kim Do-hyung, a bartender from 'ZEST,' a famous bar representing Korea, offers free non-alcoholic premium cocktails.

This exhibition was planned following the success of last year's Jaeger-LeCoultre art show, 'The Golden Ratio Art Show.' At that time, luxury watch enthusiasts from across the country visited, and sales of luxury watch products at Jamsil Avenue L, where the exhibition was held, increased by 30% compared to the previous month during the exhibition period.

Oh Myung-hoon, head of the Watch & Jewelry team in the Luxury Division at Lotte Department Store, said, "Encouraged by the great response from customers to last year's 'The Golden Ratio Art Show,' this year we have prepared enhanced experiential elements that customers can directly participate in and enjoy. We plan to continuously plan and present luxury content that can only be found at the Jamsil branch."

This content was produced with the assistance of AI translation services.