Kyungdong Pharmaceutical Appoints Moon Ga-young as Model for High-Sensitivity Healthcare Brand We Are B Aim

Kyungdong Pharmaceutical announced on the 7th that actress Moon Ga-young has been selected as the new model for its high-sensitivity healthcare brand WIAVIM.

WIAVIM is a newly launched premium healthcare brand by Kyungdong Pharmaceutical, aiming for a high-sensitivity lifestyle with the slogan "We, in a vibe moment."

A representative from WIAVIM stated, "Actress Moon Ga-young's hip and trendy mood aligns with WIAVIM's brand concept. Not only does she have a global influence as an actress, but her activities as a writer and her ability to showcase her talents in the right places resonate with the vision WIAVIM pursues, which is why she was chosen as the model."

On the 27th, WIAVIM launched its brand film with the phrase "WIAVIM debut." The video featured addictive background music (BGM) containing the brand name and highlighted the stylish brand mood sought by the MZ generation by featuring Moon Ga-young. Additionally, three posters of the vitality line products starring Moon Ga-young as the model were unveiled.

From May 31st for three days, a WIAVIM pop-up store was operated at EQL Seongsu branch located in Seongsu-dong, Seoul. Various events such as prize giveaways and fan signings were held to announce the start of WIAVIM. The brand model Moon Ga-young personally attended the event and spent time communicating with customers.

Going forward, WIAVIM plans to continuously build its lineup with products that enhance the quality of daily life. The company explained that it aims to establish itself as a dense brand that thoroughly enriches consumers' lives.

This content was produced with the assistance of AI translation services.