"Elders Can Order Easily"… Baemin's 'Easy Delivery App Usage Guide' Gets a Makeover

Easily Organized Complete Process for Using Delivery Apps
Reconstructed for the Third Time This Year

Baedal Minjok has released a new booklet to help seniors and people with disabilities easily use the delivery application.

Woowa Brothers, the operator of Baemin, announced on the 30th that they have published 'Easy Delivery App Usage Guide 2024.' The booklet organizes the entire process needed to use the delivery app?from app installation to membership registration and ordering?in an easy-to-read format.

This booklet was created based on a survey conducted by Baemin and the social enterprise 'Sosohan Sotong' targeting people with developmental disabilities, their families, and welfare workers. It has been restructured annually since its first release in 2021.

'Easy Delivery App Usage Guide 2024' includes all content related to the delivery app, from terms used within the app to various functions, presented in simple language and illustrations. The content is categorized by chapters so individuals can refer only to the sections relevant to their situation.

Along with the booklet, Baemin operates a 'Visiting Education Program' to allow information-vulnerable groups to experience using the delivery app. On the 18th, they conducted education and order practice using the easy delivery app guide for about 30 people with developmental disabilities. One participant with a developmental disability said, "A few months ago, I tried to order delivery food by myself but got stuck at the payment stage," adding, "Today, I was glad to learn how to use the app by going through all the steps together from the beginning."

The booklet can be requested through Baemin’s Instagram or the Sosohan Sotong website. Two hundred offline copies will be provided on a first-come, first-served basis. In addition to the booklet, anyone can download it from the 'Easy Delivery App Usage Guide' website.

Kim Jung-hyun, Head of the Value Management Office at Woowa Brothers, said, "We want everyone?from seniors who find using smartphones difficult to those who want to use delivery apps more smartly?to be able to order easily," adding, "We will ensure that all users can feel the company’s vision of 'Everyday happiness delivered to your door.'"

This content was produced with the assistance of AI translation services.