SKT 'Excalibur' Expands to Australia and Indonesia... Targeting Global Market with AI

AI-Based Pet Diagnosis Service
First Commercialization Overseas...Technology Recognized

SK Telecom announced on the 29th that it has officially launched the AI-based animal video diagnostic assistance service 'Excalibur' in Australia and has started promotions.

Diana Royce, manager of ATX, Excalibur's distribution partner in the Australian market (left in the photo), is introducing Excalibur to participating veterinarians at the AVA Conference, Australia's largest veterinary association event, on the 28th.
[Photo by SK Telecom]

SKT has formed a partnership with ATX, Australia's largest medical device distributor, to enter the Australian market with Excalibur and has been preparing for commercialization by providing beta services to local animal hospitals.

This is the first time Excalibur has been commercialized outside of Korea. The company aims to use the Australian market as a foothold for global expansion.

As of 2022, 69% of households in Australia own pets, which is higher than other countries such as the United States (57%) and the United Kingdom (40%). The number of pet cats exceeds 5.3 million, which is 2.5 times more than in Korea.

Since Excalibur is provided through a cloud software integration method offered by ATX to Australian animal hospitals, it will be available for immediate use at about 100 animal hospitals in Australia upon commercialization.

Additionally, Indonesian animal hospital MEDIVET recently signed a commercial contract for Excalibur. Besides this, SKT is exploring market entry possibilities by providing beta services of Excalibur to local animal hospitals in North America, Europe, and Asia.

Son In-hyuk, head of SKT Global Solution AIX, stated, "The commercial service contracts for Excalibur in Australia and Indonesia are a recognition of SKT's excellence in AI technology," adding, "We will continue to lead the AI transformation of the global veterinary service market with AI-based diagnostic solutions."

This content was produced with the assistance of AI translation services.