Tous Les Jours Offers Free 'High-Protein Brown Rice Bread' with Naver Pay Payment

One Time Daily for Purchases Over 12,000 Won

At Tous Les Jours, customers who pay 12,000 won or more using Naver Pay can receive a 'high-protein brown rice bread' for free.

CJ Foodville announced on the 9th that it will conduct an on-site Naver Pay payment promotion, leveraging the popularity of Tous Les Jours' new high-protein products. This promotion can be participated in once per receipt per day, and it is also possible to combine it with telecom company discounts.

In March, Tous Les Jours launched high-protein products that can be enjoyed deliciously and healthily. Among them, the main product, high-protein brown rice bread, received strong consumer response.

During the first six weeks after the launch of the high-protein brown rice bread, sales volume was more than five times higher compared to ‘Good Bread Whole Wheat Bread,’ one of Tous Les Jours' representative grain breads.

The high-protein brown rice bread features a moist and chewy texture, unlike conventional protein breads, by using the tangzhong method. In addition, it is appealing to consumers as it adds a savory flavor with nuts such as walnuts, almonds, and pumpkin seeds. Tous Les Jours also added that sales increased as it aligned with the trend of ‘healthy pleasure,’ which aims to enjoy managing health happily.

A CJ Foodville official said, “We prepared the on-site Naver Pay payment promotion to repay the support from customers who love the high-protein brown rice bread,” and added, “Tous Les Jours will continue to enhance customer benefits through various promotions and external partnerships.”

This content was produced with the assistance of AI translation services.