Kiturami Boiler, No.1 in Brand Customer Loyalty for 8 Consecutive Years

Consumer Survey Results for the '2024 Brand Customer Loyalty Awards'

On the 7th, Kiturami announced that Kiturami Boiler was selected as the No. 1 brand in the home boiler category for eight consecutive years in the ‘2024 Brand Customer Loyalty Awards’ consumer survey jointly conducted by the U.S. brand evaluation agency Brand Keys and the Korea Consumer Forum.

The 2024 Brand Customer Loyalty Awards consumer survey was conducted through online surveys and one-on-one telephone interviews targeting 124,975 South Korean consumers who had experience with the respective brand within the past year.

Kiturami Boiler earned a comprehensive Brand Customer Loyalty Evaluation Index score of 26.34 points, recognized as the brand with the highest consumer loyalty in the home boiler industry. It received high scores in five detailed indicators: brand trust, brand attachment, repurchase intention, intention to recommend to others, and switching intention.

As a pioneer in the home boiler market with over 50 years of heating history in South Korea, Kiturami has established a 100% eco-friendly boiler production system with eco-friendly condensing boilers and low-NOx general boilers, leading efforts to address the climate crisis and innovate heating. In addition, keeping pace with IT technology advancements, it has applied various customer convenience features using artificial intelligence (AI) and big data to boilers, evolving beyond heating equipment to become smart home appliances.

A Kiturami Boiler official stated, “We will continue to introduce innovative products centered on high-performance eco-friendly boilers, such as carbon mats and carbon boards, to ensure heating benefits are available in various types of residences without exception.”

This content was produced with the assistance of AI translation services.