Dongseo Food Introduces Braille Labeling on Maxim Instant Coffee Bottle Packaging

Consideration of Information Accessibility for Visually Impaired Consumers
First Domestic Instant Coffee Brand
Replaced Labels with Easy-to-Remove Ones Considering Recycling

Dongseo Foods announced on the 25th that it has introduced Braille labeling for visually impaired consumers on its Maxim instant coffee bottle products, the first among domestic instant coffee brands.

The products with Braille labeling applied are four types of Maxim instant coffee: Maxim Original, Maxim Mocha Gold, Maxim Decaffeinated, and Maxim Arabica. The phrase "Maxim Coffee" is printed in Braille on the top of the packaging of these products.

Dongsuh Foods has introduced Braille labeling on Maxim instant coffee bottle products for visually impaired consumers.
[Photo by Dongsuh Foods]

Additionally, considering environmental friendliness and consumer convenience, the label on the coffee bottles has been replaced with one that is easier to remove compared to the previous version. The company explained that the new label leaves no adhesive residue and can be smoothly peeled off in one go, making it easier to recycle or separate the empty bottles. Products with Braille labeling and the new label will be released sequentially from the end of this month, depending on product inventory status.

Previously, in 2021, Dongseo Foods changed the handle of Maxim large-capacity products from plastic to paper to reduce plastic usage. It also uses packaging materials certified with green technology for major products such as Kanu and Coffee Mix.

A Dongseo Foods representative stated, "The package improvements, including the Braille labeling, were planned to enhance information accessibility for the visually impaired and to increase the product's environmental friendliness. We will continue to strive to consider socially vulnerable groups and expand the adoption of eco-friendly materials."

This content was produced with the assistance of AI translation services.