Gwangju Shinsegae "Join the LAP X Kia Tigers Event"

Published 20 Mar.2024 13:43(KST)

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) has prepared various events to celebrate the collaboration between the young casual brand 'LAP (LOS ANGELES PROJECT)' and the popular professional baseball team Kia Tigers.

Gwangju Shinsegae "Join the LAP X Kia Tigers Event"

On the 20th, Gwangju Shinsegae announced that from the 21st to the 31st, they will showcase various collaboration products between LAP and the Kia Tigers at the event hall on the first floor of the main building. A lucky draw will also be held for customers who make purchases.

At the event hall, customers who purchase items will receive a 20% discount coupon usable at ‘LAP’ and a pair of socks, along with various promotions such as special price events for collaboration products. Additionally, diverse on-site participation events for purchasing customers will be held.

In particular, customers who make purchases will be given entry tickets, and winners of the lucky draw will receive prizes such as baseballs autographed by Kia Tigers players and LAP products signed by Kia Tigers players. The winners can be confirmed on LAP’s official SNS after the event ends.

For all customers who make purchases, various giveaways including Kia Tigers game tickets, cheering towels, and collaboration stickers will be provided during the three days starting from the 26th.

The '2024 SS LAP X Kia Tigers' collaboration products, released earlier on the 14th, have gained popularity by presenting LAP’s active style targeted at people in their 20s with a cute and lively mood.

The collection features various items such as T-shirts, jerseys, dresses, hats, and bags inspired by the Kia Tigers logo, which symbolizes the team.

This collaboration product line consists of free and casual items suitable for everyday styling rather than standardized baseball uniforms, and it is expected to be popular not only among baseball fans but also with general customers.

The collaboration collection can be found at the Gwangju Shinsegae event hall as well as on LAP’s official online store The A Mall and SSG.com.

Kim Yoon-chul, head of the fashion team at Gwangju Shinsegae, said, “We are striving to offer more special products to customers through collaborations with various brands,” adding, “We hope many Kia Tigers fans will visit.”