Ottogi Selects Actor Lee Je-hoon as New Model for 'Jin Bibimmyun'

Container Noodles with Enhanced Convenience and Portability to Be Released Soon

Ottogi announced on the 19th that actor Lee Je-hoon has been selected as the new model for ‘Jin Bibimmyun.’ Ottogi plans to launch a TV commercial on the 21st with the concept of “Super refreshing, super spicy, super generous for 120% satisfaction with Jin Bibimmyun.”

Along with the new model appointment, Ottogi will also release Jin Bibimmyun in a cup noodle format to make it even more convenient to enjoy. Considering that young consumers mainly eat bibimmyun at home using containers, the product has been designed not only for easy preparation but also for portability, allowing it to be enjoyed anywhere such as campsites and schools.

Jin Bibimmyun, launched by Ottogi in 2020, sold over 30 million packs within just three months of its release. Based on the soup know-how of Ottogi’s flagship spicy Jin Ramen, Jin Bibimmyun features a super refreshing and super spicy taste. Responding to consumer feedback that the portion size of existing bibimmyun was insufficient, the weight was increased by 20% compared to previous products. Since its launch, Jin Bibimmyun has become a popular bibimmyun product, recording cumulative sales of over 130 million units.

An Ottogi representative stated, “Targeting the upcoming summer bibimmyun market, we have selected actor Lee Je-hoon as the new model for Jin Bibimmyun and released a cup noodle version that enhances convenience and portability for young consumers. We will introduce various activities so that more consumers can experience the cool and spicy taste of Jin Bibimmyun.”

This content was produced with the assistance of AI translation services.