The Real 'Bibi Bamyanggaeng' Is Here... Emart Releases 50,000 Limited Units for Sale

Launched at Emart and Emart Everyday

Emart and Emart Everyday announced on the 19th that they will sell a limited edition 'BIBI X Bamyanggaeng' in collaboration with singer BIBI starting from the 22nd. This product was first showcased at a pop-up store located in Seongsu-dong from the 7th to the 17th of this month, and it is the first time Emart is unveiling it through its distribution channels.

The limited edition product features the design of singer ‘BIBI’ on the outer and inner packaging of a product containing 10 Crown Bamyanggaeng pieces. The total quantity is 50,000 units, and the price is 5,580 KRW for one bundle (10 pieces).

This product was launched after BIBI’s song ‘Bamyanggaeng’ gained great popularity, leading ‘FeelGhood Music’ and ‘Crown’ to discuss producing Bamyanggaeng merchandise, and the major retailer Emart joined forces to release it. In fact, the jelly snack category has been experiencing a second heyday since the release of BIBI’s ‘Bamyanggaeng’ song. Analyzing snack sales over the past month, Emart found that from the 13th of last month, when BIBI’s song was released, until the 17th of this month, sales of jelly snacks increased by about 35% compared to last year.

In terms of individual units sold, nearly one million pieces were sold. Usually, jelly snacks are products that sell steadily regardless of sales fluctuations, so such a significant sales increase is rare.

Earlier, on the 15th, Emart also exclusively launched ‘Sempio Soy Sauce Caramel.’ Priced at 3,580 KRW per 200g pack, it features a unique combination of the sweetness and saltiness by adding ‘Sempio Soy Sauce’ to ‘Crown Peanut Caramel.’ ‘Sempio Soy Sauce Caramel’ was developed through months of testing by the soy sauce manufacturer ‘Sempio’ and the caramel manufacturer ‘Crown,’ collaborating mainly through Emart. It has gained great popularity from the start, selling about 2,000 packs within three days of launch.

Lee Seong-jae, head of Emart’s processed food team, said, “Emart has grown greatly thanks to customer love, and we are challenging ourselves to find new products that customers have never seen before, releasing them after various tests.” He added, “Going forward, Emart will continue to plan products that genuinely impress customers and strive to meet their expectations.”

This content was produced with the assistance of AI translation services.