Samsung Asset Management Wins Main Prize at the iF Design Award 2024

Samsung Asset Management announced on the 8th that its exchange-traded fund (ETF) brand KODEX won the main prize (Winner) in the 'Communication Branding Category' at Germany's 'iF Design Award 2024.' This marks the fourth award following the ▲ICT AWARD KOREA 'Digital Insight Category Grand Prize,' ▲Web Award Korea 2023 'PC Web Grand Prize,' and ▲Ann Award Digital Media & Services Category Grand Prix.

The 'iF (International Forum) Design Award,' established in Germany in 1954, is one of the world's most prestigious global design competitions. Along with Germany's 'Red Dot Design Award' and the United States' 'IDEA (International Design Excellence Awards),' it is considered one of the world's top three design awards.

This year, a jury of 132 experts from various countries evaluated approximately 11,000 entries from 72 countries across nine categories, including product, service design, and communication, to select the winners.

In October 2022, Samsung Asset Management conducted a brand identity renewal project to celebrate the 20th anniversary of KODEX. The 'KODEX Rebranding Design' received high praise for the completeness and meaning of the symbol design within the brand identity renewal.

The upward-shaped symbol is inspired by a hot air balloon soaring high in the sky, combined with the concept of a map pointer guiding the destination, embodying KODEX brand's commitment to helping customers grow their assets and achieve their goals. Through a variety of colors, it evokes the expectation of an enjoyable investment journey filled with diverse hot air balloons traveling through the sky, delivering a fresh image.

Reflecting the direction of the rebranding design, Samsung Asset Management renewed and reopened the KODEX website in March last year. Under the motto of 'getting closer to domestic ETF investors and providing good ETF information in an easy and fun way,' the KODEX rebranding activities aimed at building an innovative and sophisticated brand image are bearing fruit.

KODEX pioneered the domestic ETF market in 2002 and has led the domestic ETF market since then. In January this year, it became the first in domestic ETF history to surpass 50 trillion KRW in net assets. It offers a diverse lineup, including major domestic and international indices, thematic ETFs, as well as stable bond and interest rate products. Newly listed this year, KODEX Tesla Income Premium Bond Mixed Active ETF and KODEX Global Obesity Treatment TOP2Plus ETF quickly reflected market changes and investor needs, becoming the first of their kind domestically and receiving positive responses from investors.

A Samsung Asset Management official said, "Winning the prestigious and long-established iF Design Award will serve as an opportunity to feel a sense of responsibility as a leading ETF brand that grows together with customers on their investment journey."

This content was produced with the assistance of AI translation services.