Baemin 'Banghak Dosirak', Donates 100,000 Meals in 4 Years

Cumulative Supporters Reach 11,000

Baedal Minjok's 'Baemin Vacation Lunchbox' project, which provides meals for children at risk of food insecurity during school vacations, has achieved the milestone of supporting a cumulative total of 100,000 meals in just four years since its launch. This project, which cares for children in need of attention and support through lunchboxes, has become one of Baemin's representative social contribution activities in four years.

Woowa Brothers, the operator of the delivery app Baedal Minjok, announced on the 7th that, together with more than 11,000 sponsors who participated in the Baemin Vacation Lunchbox campaign until last month, they have supported over 101,500 meals for children at risk of food insecurity.

The Baemin Vacation Lunchbox is a social contribution activity started by Woowa Brothers in collaboration with the international relief and development NGO World Vision to provide meals for children experiencing a gap in school meals during vacation periods. Funded by donations from Baemin users and others, as well as Baemin’s meal coupons, the program operates by having school teachers visit children directly during vacations to deliver lunchboxes and meal vouchers while checking on their well-being.

The project began in 2020. It was initiated to protect the health and safety of children affected by the suspension of school meals and public meal support due to the COVID-19 pandemic, which caused a gap in meal provision. Since then, the campaign has been conducted every vacation period, holding a total of seven vacation lunchbox campaigns through 2023. Over four years, donations from about 11,000 sponsors amounting to 260 million KRW and Baemin’s support of 1.18 billion KRW have combined to a total of 1.45 billion KRW spent on the campaign. Through this, 285 schools in seven regions including Seoul, Gyeonggi, Incheon, Gangwon, Jeonbuk, Busan, and Daejeon, and approximately 4,180 children have been provided with 100,000 meals.

Since last year, Baemin has opened a year-round fundraising website to increase sponsorship participation and has collaborated with the Songpa-gu Children and Social Welfare Meal Management Support Center to provide customized meal guides so that children can choose balanced and nutritious meal menus. To expand children’s diverse food culture experiences and food choices, Baemin has also partnered with well-known brands.

Kim Jung-hyun, Head of the Value Management Office at Woowa Brothers, said, "Baemin Vacation Lunchbox has established itself as Baemin’s representative food safety net activity, supporting children’s meals and healthy vacations across the country."

This content was produced with the assistance of AI translation services.