‘Lux Lobster’ March 2nd Popup Store Opening

Luke’s Lobster announced that, riding on the success of its first pop-up store, it will open a second pop-up store starting in March.

The second pop-up store will open on the basement first floor of Shinsegae Department Store Gangnam branch and Hyundai Department Store Trade Center branch, where it was held last January. It will run for the entire month of March at Shinsegae Department Store and for one week from March 22 to 28 at Hyundai Department Store.

Reflecting customer feedback from the first pop-up, the menu has been partially changed. A new menu item, Lobster Salad, which was not previously available, has been added, and the Luke’s Trio, which was sold in limited quantities, can now be ordered without quantity restrictions.

A representative from Luke’s Lobster said, “Thanks to the interest and love we received during the first pop-up, we secured ample raw materials so more customers can enjoy our offerings, and prepared the second pop-up store by incorporating various opinions. We are also planning new online events, so we ask for your continued interest and support.”

Meanwhile, Luke’s Lobster is a U.S. premium seafood franchise that signed an exclusive license agreement last year with JRW Co., Ltd. For more detailed information, please check Luke’s Lobster’s official Instagram.

This content was produced with the assistance of AI translation services.