Jinju Assi Chae Suhyun and 10 Million Views Star Bin Yeseo "Leading the Promotion of Hometown Jinju"

On the 29th, Jinju City in Gyeongnam announced that singers Chae Suhyun and Bin Yeseo, both from Jinju and currently appearing on TV Chosun’s ‘Miss Trot 3,’ have been appointed as Jinju City promotional ambassadors at the Entrepreneurs’ Room on the 5th floor of City Hall.


‘Miss Trot 3’ airs every Thursday night at 10 PM and is a popular entertainment program that recorded a peak viewership rating of 17.5%. Contestants from Jinju on ‘Miss Trot 3’ include Chae Suhyun, Oh Yujin, and Bin Yeseo.


Photo of Chae Su-hyun and Bin Ye-seo from 'Miss Trot 3' at the Jinju City Ambassador Appointment Ceremony.

Photo of Chae Su-hyun and Bin Ye-seo from 'Miss Trot 3' at the Jinju City Ambassador Appointment Ceremony.

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Chae Suhyun, who was appointed as a city promotional ambassador that day, graduated from Dongjin Elementary School and is currently enrolled at Inje University. She won the grand prize at the 2022 Jinju Family Song Festival and the grand prize at the 2023 Lee Hoseop Song Festival. On ‘Miss Trot 3,’ she advanced to the final third round and gained much popularity as she was introduced as the ‘Jinju Lady’ on the show.


Bin Yeseo is currently a 5th grader at Garam Elementary School in Jinju. She won the youngest-ever grand prize at the year-end finals of the 2022 National Singing Contest and the grand prize at the Korea Youth Trot Song Festival. On the episode of ‘Miss Trot 3’ aired on the 22nd, she ranked first in the 7th week online support voting and advanced to the semifinals, competing among 10 contestants. Notably, the stage video of ‘Mother’s Love’ she performed in the first round recorded 10 million views, showcasing the highest level of buzz on ‘Miss Trot 3.’


Mayor Jo Gyu-il said, “Jinju is the hometown of many Korean popular musicians, including numerous composers and singers. We expect Suhyun and Yeseo to play a significant role in promoting Jinju.”



Meanwhile, Oh Yujin, who is also appearing on ‘Miss Trot 3,’ was appointed as a Jinju City promotional ambassador in 2021 and has been actively promoting the city.


This content was produced with the assistance of AI translation services.

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