Lotte Home Shopping Sells 110,000 Spring Fashion Items in 10 Minutes

Best, Cardigan Orders Up 40% and 130% Respectively
Exclusive Brand Items Sell 110,000 Units in 10 Minutes
Leading Fashion Program Surpasses 2 Billion Won in Orders in 90 Minutes

Lotte Homeshopping announced on the 29th that an analysis of purchase trends for exclusive fashion brands from the 30th of last month to the 27th of this month showed that orders for transitional season items such as cardigans and vests increased by 40% and 130%, respectively, compared to the same period last year. Knits made from premium materials like silk and lace also rose by 20%.

Lotte Homeshopping announced that orders for transitional season items more than doubled after exclusively launching new spring products from its fashion brand. Fashion brand broadcast screen of Lotte Homeshopping.
[Photo by Lotte Homeshopping]

For this year's spring-summer (SS) season, Lotte Homeshopping set the fashion direction as a 'minimal look' focused on essence, introducing various new products based on ▲premium materials ▲restrained sophistication ▲and calm color tones.

On the 24th, the representative fashion program 'L.SHOW' sold spring new products including 'Vivebridget', 'Rodun', and 'Le Blanc Peiwoo', recording over 2 billion KRW in orders and more than 30,000 order counts within 90 minutes.

The brand 'LBL', representing the 'Old Money Look' based on the finest materials, has been achieving soaring sales since recording 2 billion KRW in orders during its pre-launch broadcast on the 12th. On the 20th broadcast, it launched cardigans and short-sleeve knits made of silk and cashmere, recording about 15,000 orders. The number of chat messages during the broadcast increased fourfold compared to usual.

On the 3rd of next month, new products such as the 'Cable Short-Sleeve Knit' made from natural linen will be introduced. 'Georges Resh', Lotte Homeshopping's first exclusive fashion brand, saw its 'Modal Tee Blouse', which combines a vest and blouse, sell over 110,000 pieces within 10 minutes of the broadcast start on the 21st, becoming a best item this season.

On the 1st of next month, 'Organic Cotton Knit' and 'Trench Coat' will be launched. 'Vivebridget', which appointed actress Jin Ki-joo as its new model, will sell the 'Knit Jacket' and 'Lace Knit' that recorded 1.1 billion KRW in orders during the previous launch broadcast on the 2nd of next month. Additionally, new products from exclusive fashion brands such as 'Anna Sui's 'Tweed Jacket', contemporary casual brand 'D.E.P Plus's 'Round Neck Leather Jacket', and 'Metal Edge Knit Vest' will be introduced.

Kim Ji-yeon, head of Lotte Homeshopping's fashion division, said, "As a result of introducing various spring new products using premium materials based on the 'minimal look' this year, we are receiving a good response in the early stages of the launch. We plan to continuously introduce fashion items with high customer demand during transitional seasons, such as knits and cardigans, to lead spring fashion trends."

Meanwhile, through the 'Fashion is Lotte' special exhibition running until the 3rd of next month, Lotte Homeshopping will sequentially unveil about 50 new products. During the event period, up to 15% reward points will be given based on purchase frequency and amount, and benefits such as giveaways of luxury brand Prada and Miu Miu bags through a lottery will also be provided.

This content was produced with the assistance of AI translation services.