Starbucks Relaunches 'That Drink' Sold 1 Million Cups in 8 Days

The Return of Choux Cream Latte... Highest Sales Since 2017
Three Spring Season Drinks and Three Types of Salt Bread Also Released

Starbucks Korea is re-releasing the 'Choux Cream Latte,' which sold over 1 million cups within 8 days of its launch last year.

Starbucks announced on the 28th that starting from the 29th, it will introduce three spring season beverages, including the Choux Cream Latte, capturing the fresh colors of spring.

First, the Choux Cream Latte, which has been breaking sales records every year, returns this year with the same consistent taste and flavor. This beverage features the sweetness of choux cream made with natural vanilla beans and a rich vanilla aroma, and since its first release in 2017, it has become a signature drink heralding spring at Starbucks.

Last year, it surpassed 1 million cups sold in just 8 days?the fastest pace ever?and reached 2 million cups sold within 18 days. Since its initial launch, cumulative sales have exceeded 17 million cups as of last year, demonstrating its strong popularity. This is the highest sales volume among Starbucks Korea’s seasonal beverages released since 2017.

Additionally, customers can enjoy the newly launched 'Pistachio Cream Latte,' reminiscent of green spring sprouts, and the 'Castella Crumble Strawberry Blended,' which features the sweet color of strawberries. The Pistachio Cream Latte is characterized by its visual appeal, topped with green pistachio cream that evokes the flavor of spring on a smooth caf? latte.

The Castella Crumble Strawberry Blended combines a smooth blended drink with sweet strawberries and is topped with crispy castella crumble, offering a texture experience similar to eating strawberry cake. It is the blended version of the 'Dolce Strawberry Latte,' which was released during the 2022 Christmas season and sold over 1.1 million cups, making it a recommended choice for customers seeking a new strawberry beverage.

In celebration of March, when cherry blossoms are in full bloom, Starbucks is also introducing foods featuring fresh fruits like strawberries and blueberries. These include the 'Choux Cream Strawberry Blooming Cake,' which harmonizes the tart sweetness of strawberries with soft choux cream; the 'Blueberry Souffl? Cake,' a souffl? cheesecake with blueberry compote topped with smooth fresh cream and blueberries; and the 'Strawberry Yogurt Gelato,' blending yogurt and strawberry flavors.

Moreover, to provide customers with a broad food experience, three types of salt bread reinterpreted in Starbucks’ unique style will be available from the 29th. These include the 'Salt Bread,' which maximizes savory flavor and chewy texture; the 'Ricotta Salt Bread Sandwich,' filled with balsamic onion and soft ricotta cream cheese; and the 'Ham & Deep Cheese Salt Bread,' featuring rich cheddar cheese sauce and ham sandwiched between savory salt bread. These salt bread sandwiches are also offered as breakfast alternatives.

Alongside these, Starbucks will release MD products nationwide and online that vividly depict the scenery of a cherry blossom garden in full bloom. These include the 'SS Blossom Secret Garden Mir Tumbler 591ml,' the 'SS Blossom Secret Garden Jello Cold Cup 473ml' featuring a figure on the top lid, and the 'SS Blossom Secret Garden Dion Cold Cup 591ml,' distinguished by a cherry blossom petal gradient color.

To celebrate the launch of the new spring season beverages, Starbucks will hold an event from the 29th to the 6th of next month. Customers who order any of the three spring season drinks via Siren Order using a Starbucks card registered to their member account will receive 3 additional stars per event drink. From the 7th of next month, another event will run for 7 days, offering 2 additional stars when purchasing one handcrafted beverage and one of the three salt bread varieties using a Starbucks card registered to the member account.

This content was produced with the assistance of AI translation services.