Gwangju Seo-gu and Korea Local Finance Association Sign MOU on Outdoor Advertising Research

Published 23 Feb.2024 17:30(KST)

Seo-gu, Gwangju Metropolitan City (Mayor Kim Ikang) announced on the 23rd that it has signed a business agreement with the Korea Local Finance Association to collaborate on research for a comprehensive survey method of outdoor advertisements using artificial intelligence.

Seogu District Office building. [Photo by Seogu]

This business agreement mainly involves sharing data held by local governments necessary for the outdoor advertisement survey research and discussing ways to utilize the research results.

The research aims to automate the existing manual survey method of outdoor advertisements by using drones and artificial intelligence. It is being conducted by the Korea Outdoor Advertising Center under the Korea Local Finance Association, affiliated with the Ministry of the Interior and Safety, which commissioned the research to Gwangju Institute of Science and Technology.

The research target area is the Chipyeong-dong district in Seo-gu, where the accuracy of the research results will be verified using existing comprehensive survey data held by Seo-gu.

Once the AI-based comprehensive survey method for outdoor advertisements is developed, it is expected to enable the establishment of a nationwide outdoor advertisement database, allowing proactive maintenance and continuous management of illegal advertisements.

Additionally, it will be possible to create mid- to long-term nationwide indicators such as an illegal signboard index for thorough post-management.

Kim Ikang, Mayor of Seo-gu, said, “We will actively participate in the research by proactively presenting Seo-gu’s opinions to lay the foundation for the nation’s first automated system for a comprehensive survey of outdoor advertisements using artificial intelligence.”