Innocean's Kia Super Bowl 'EV9' Ad Hits Again... Ranked #1 in Preference

EV9 Launch Campaign Revealed at 'Super Bowl'
Ranks 3rd in Overall Brand Preference

Innocean announced on the 14th that the Kia EV9 commercial unveiled during the American professional football (NFL) championship game, 'Super Bowl 2024,' ranked first among automobile brands and third overall in the Super Bowl ad preference survey.

The American comprehensive daily newspaper USA Today conducts a real-time online vote on commercials from 58 brands participating in the Super Bowl ads and publishes the results of the 'Super Bowl Ad Preference Survey.' These results receive significant global attention each time the Super Bowl is held. This year’s Super Bowl featured advertisements from prominent global brands such as BMW and Google.

The Kia SUV electric vehicle EV9 commercial was aired during the first spot of the 4th quarter of the game. Innocean added emotional storytelling to the copy, "Kia EV9 is here. Electric like you’ve never seen." At the same time, to highlight the dynamism of the EV9 as the first 3-row electric SUV, thrilling off-road driving scenes were inserted, and the theme of ice skating was used to effectively express the EV9’s unique premium quality, earning high praise from local media outlets. Furthermore, by not employing a famous model, the campaign avoided restrictions related to model contract terms on the advertising period, enhancing the practicality of campaign management.

D&G (David & Goliath), Innocean’s U.S.-based creative agency that produced the Kia Super Bowl commercial, explained, “While emphasizing the functions of the EV9, we wanted to convey hope and inspiration felt during the process of realizing the power within all of us to the Super Bowl audience, the largest in the world.”

The Kia EV9 launch campaign will continue after the Super Bowl through various social media platforms including TikTok, TV, print ads, and digital campaigns, widely promoting the outstanding product qualities of the EV9 across the United States.

Innocean was the first domestic advertising company in Korea to produce a Super Bowl commercial in 2010 and has presented fresh works every year since. In 2016, the Genesis commercial "First Date," featuring famous American entertainer Kevin Hart, ranked first in the Super Bowl ad preference survey, becoming the first automobile brand and non-American company to achieve this position.

This content was produced with the assistance of AI translation services.