Minister Yoon In-chon: "Suwon Will Become a Destination for Foreign Visitors to Korea"
'K-Suwon, Enjoying with Local100' Campaign
Third On-site Visit Following Miryang and Gangneung
Yoo In-chon, Minister of Culture, Sports and Tourism, visits the site of 'K-Suwon, Enjoying with Local100' to promote Korean tourism.
Minister Yoo In-chon of the Ministry of Culture, Sports and Tourism attended the 'Local 100, See Local! Walking Local 100, Gangneung' event held in Gangneung on the 26th. He is listening to an explanation before experiencing the making of Sinju, which marks the beginning of the Gangneung Danoje Festival, at the Gangneung Chilsadang.
[Photo by Ministry of Culture, Sports and Tourism]
On the 7th, the Ministry of Culture, Sports and Tourism announced that Minister Yoo will participate in the third episode of the Local campaign, 'K-Suwon, Enjoying with Local100.' Accompanying him on site are Italian chef Fabri, Rwandan broadcaster Mose, and foreign SNS reporters from the Korea Tourism Organization.
Previously, Minister Yoo visited Local100 sites directly every month to promote domestic and foreign visits to regions, including Miryang in December last year and Gangneung in January. The February destination is Suwon, where the Ministry, together with Suwon City and the Regional Culture Promotion Agency, launched a pilot product called 'K-Suwon, Enjoying with Local100 Special Edition' for foreigners to enjoy in Suwon.
The pilot product offers experiences of local content linked to Suwon Hwaseong Fortress, Suwon Haenggung Palace, and the Suwon Hwaseong Tourism Special Zone. The Suwon edition starts at Motgol General Market, a representative cultural tourism traditional market located in the 'Suwon Hwaseong Tourism Special Zone.' Minister Yoo, along with Fabri, who appeared on tvN's 'Business Genius Baeksajang 2,' visits the market to showcase the charm of Korean food available at traditional Korean markets.
First, in the morning, he visits Suwon Nammun Broadcasting Station to appear on the live broadcast of 'Satongpaldal Visible Radio,' hosted directly by merchants. When Minister Yoo served as the Minister of Culture, Sports and Tourism in 2009, Motgol Market was selected as a pilot site for the 'Revitalization of Traditional Markets through Culture' project, and he appeared on the radio show 'Motgol On Air.' This program has since been expanded and reorganized into 'Satongpaldal Visible Radio,' which is currently broadcast to nine traditional markets within the Suwon Hwaseong Tourism Special Zone, including Motgol General Market.
Suwon City provides vivid historical narratives and cultural heritage value of Suwon Hwaseong through smart tourism technology. Designated as a smart tourism city project site by the Ministry (2021?2024), Suwon offers information, reservation, and payment services for major tourist attractions through the smart tourism platform 'Touch Suwon,' as well as reservations for the 'Extended Reality (XR) Bus 1795 Line' experience.
The 'Extended Reality (XR) Bus 1795 Line' provides multilingual services (English, Japanese, Chinese) and recreates King Jeongjo's Eulmyo Royal Procession through augmented reality (AR) and virtual reality (VR) on transparent displays inside the bus.
Afterwards, Minister Yoo visits the Suwon Museum of Art to share impressions of the Local campaign's third episode with participants and plans to reflect on-site opinions in the 'Local100' policy.
Minister Yoo In-chon of the Ministry of Culture, Sports and Tourism stated, "The power to enable foreigners to visit Korea and go to the 'local' areas lies in the unique culture that can only be enjoyed in our regions. The Suwon edition was planned so that beyond visiting Korea, 'Suwon of Korea' can become a destination. We will continue to widely promote attractive local cultures through 'Local100' to both domestic and foreign visitors."
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The Ministry plans to introduce 'K-00 (region name), Enjoying with Local100' to foreigners, starting with Suwon.
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