Domestic YouTubers and BJs Earn 1 Trillion Won Annually... Top 1% Average Income 800 Million Won

YouTubers and BJs Total Annual Income Surpasses 1 Trillion Won
Average Income per Person Around 29 Million Won
Yang Kyung-sook: "Only a Small Number of YouTubers Earn High Income"

Individual media creators refer to business operators such as YouTubers and BJs who produce video content in an internet-based media environment and generate income from it. The annual total income of business operators who reported earnings as individual media creators exceeded 1 trillion won. The top 1% of YouTubers and BJs accounted for 29.2% of the total income.

On the 7th, Yang Kyung-sook, a member of the National Assembly's Planning and Finance Committee from the Democratic Party of Korea, revealed based on data received from the National Tax Service that 39,366 people reported income as individual media creators in 2022. The number of reporters increased from 2,776 in 2019 to 20,756 in 2020, and 34,219 in 2021. As the number of YouTubers and BJs reporting income increased, their total earnings also rose.

A solo media creator refers to business operators such as YouTubers and BJs who produce video content in an internet-based media environment and generate income from it. It has been revealed that the total annual income of these solo media creators who reported their earnings exceeded 1 trillion won.
[Photo by Pixabay]

The total reported income amounted to 1.142 trillion won. The total income increased from 87.5 billion won in 2019 to 452.1 billion won in 2020, 858.9 billion won in 2021, and exceeded 1 trillion won in 2022. The income amount is before deducting expenses and is similar to the concept of sales revenue. The total income of the top 1%, consisting of 393 individual media creators, was 333.3 billion won, accounting for 29.2% of the total income. The top 1% earned an average of 848 million won per person, which is a 26.4% increase compared to the average of 671 million won three years ago in 2019.

The total income of the top 10%, consisting of 3,936 individuals, was 868.4 billion won, accounting for 76.0%. The average income per person was 221 million won. The average income of all individual media creators was 29 million won, which decreased by 3 million won compared to 32 million won in 2019. Yang Kyung-sook stated, "The rapid increase in YouTubers has significantly increased their total income," adding, "As competition has become fierce, only a very small number of YouTubers earn large incomes, and it is difficult to generate income solely from being a YouTuber."

This content was produced with the assistance of AI translation services.