Boseong-gun Takes First Step in Rural New Vitality Plus Project

Education in Technology, Processing, and Distribution Sectors, Support for Participants, etc.

Boseong-gun, Jeollanam-do, is promoting the ‘Boseong-gun Rural New Vitality Plus Project,’ which aims to enhance consumer trust and widely publicize the reputation of Boseong Kiwi by investing 7 billion KRW over four years from 2022 to 2025 in the kiwi industry to produce high-quality kiwis.

On the 29th, Boseong-gun announced that the Boseong-gun Rural New Vitality Plus Project Promotion Team held a ‘Boseong-gun Rural New Vitality Plus Project Resident Briefing Session’ at the Chaedongseon Music Hall in Beolgyo-eup.

[Photo by Boseong-gun]

Upon completion of the Rural New Vitality Plus Project, a Boseong Kiwi Hub Center equipped with a non-destructive sorting system will be established, and through a standardized, scaled distribution system and the Boseong Kiwi smart management system, a stable nationwide distribution network for Boseong Kiwi will be completed.

Additionally, by utilizing private organizations, the project will foster a New Vitality Promotion Team and activist organizations to support idea projects related to the promotion and marketing of Boseong Kiwi.

The resident briefing session was attended by about 300 people, including Boseong residents, Kim Cheol-woo, the governor of Boseong-gun, Lim Yong-min, chairman of the Boseong County Council, representatives of kiwi farming households, and producer groups.

This briefing session explained the characteristics of the Rural New Vitality Plus Project, which supports participants through education and professional support personnel in the fields of technology, processing, and distribution, and shared the necessity of this project with the residents.

In particular, invited lecturers included Dr. Cho Yoon-seop from the Jeollanam-do Agricultural Research and Extension Services, an expert in the kiwi industry, and Kim Yoon-hee, secretary-general of the Gimje City New Vitality Plus Promotion Team, who presented consecutively on △ the problems of the kiwi distribution environment and industry development, △ the development direction of Boseong Kiwi, and △ cases of young farmer activities.

Kang Won-seok, head of the Boseong-gun New Vitality Plus Project Promotion Team, said, “We set the slogan ‘Key-Wi Together’ meaning that Boseong Kiwi is the key to opening Boseong’s vitality together.” He added, “The New Vitality Plus Project can greatly contribute to revitalizing the Boseong kiwi industry.”

Kim Cheol-woo, governor of Boseong-gun, said, “Boseong Kiwi, which accounts for the largest production volume nationwide, was registered as Agricultural Product Geographical Indication No. 111 in 2022, and at the same time, the Rural New Vitality Plus public contest project began.” He added, “Through innovation in the production system of Boseong Kiwi and strengthening the capabilities of producing farmers, Boseong-gun will actively strive to become the kiwi hub of South Korea and leap forward to the world.”

Meanwhile, to expand the distribution network of Boseong Kiwi, Boseong-gun signed a business agreement with Nonghyup Distribution Co., Ltd. in December last year, and plans to hold the ‘3rd Boseong Kiwi Festival’ this November to globalize Boseong Kiwi and increase farmers’ income.

Boseong = Asia Economy Honam Reporting Headquarters, Reporter Park Cheon-seok hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.