HiteJinro, "A 100-Year Company, Fulfilling Social Responsibility and Role"

Kelly sells 200 million bottles in half a year
First publication of Sustainability Management Report

HiteJinro, the first company in the liquor industry to celebrate its 100th anniversary this year, is not only building a solid brand portfolio but also actively engaging in various ESG (Environmental, Social, and Governance) activities.

'Kelly' is a regular beer that applies completely differentiated ingredients and brewing methods from traditional lager beers. Since its launch in April last year, it has surpassed 200 million bottles sold in about six months, establishing itself as the new trend beer. Under the slogan "The Reversal of Lager," Kelly dedicated three years to research and development to harmonize two contrasting attributes: smoothness and intense flavor. As a result, Kelly was born to deliver a smooth touch on the palate with a strong carbonation sensation as it goes down the throat.

Furthermore, as a 100-year-old liquor company, HiteJinro has set its ESG management vision as "Brewing a healthy tomorrow that everyone dreams of," embodying its sense of mission and responsibility to consumers. The core ESG strategies are "Leap forward as an environmentally friendly leading company (E)," "Growth together with stakeholders (S)," and "Establishing a foundation for sustainable management (G)." These strategies focus on contributing to climate crisis response, actively engaging with local communities, and strengthening market trust. In August last year, HiteJinro also published its first "2023 Sustainability Management Report," which includes the company's economic, environmental, and social impacts, as well as efforts and achievements toward sustainable development.

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