Grab the Lunar New Year Market... Massage Chairs Differentiated by New Products and Services

Bodyfriend, Next-Day Delivery and Installation
Cozima, Launches Affordable 'Double Motion Walnut'
Cuckoo Homesys, New Model Smaller and Lighter Than Previous Versions

The massage chair industry has launched an all-out effort to capture consumers' hearts ahead of the Lunar New Year. The period before the holiday is considered a 'peak season' in the massage chair industry as demand for massage chairs, especially as gifts for parents, increases significantly. Each company has started differentiated competition by introducing new products and services.

Da Vinci (left) and Pharaoh Robo, available with Bodyfriend's 'Next Day Delivery Service'
[Photo by Bodyfriend]

According to the massage chair industry on the 29th, Bodyfriend is implementing a ‘next-day delivery service’ that completes delivery and installation the day after an order is placed, ahead of this Lunar New Year. Typically, delivery and installation of massage chairs take about 3 to 7 days. To complete installation at the customer's desired location the very next day, logistics and technical support must be promptly coordinated. For this service, Bodyfriend has selected its main products including ‘Da Vinci’, ‘Pharaoh Robo’, ‘Phantom Robo’, and ‘Medical Phantom’. The service will be initially available in Seoul, Gyeonggi, and major metropolitan cities nationwide. Customers who purchase through the online mall must place their orders by 12 PM on weekdays to use this service. Bodyfriend plans to consider expanding this special Lunar New Year service into a regular service after its implementation.

A Bodyfriend representative explained, “Customers will no longer have to worry about delivery delays for products ordered as gifts ahead of the Lunar New Year,” adding, “This industry-first service aims to increase customer purchase satisfaction.”

Some companies are betting on new products. Cosima introduced the practical massage chair ‘Double Motion Walnut’ as its first new product of the year. It combines premium features such as ‘Dual Engine’ and ‘Motion Frame’ with a differentiated design. The Dual Engine consists of a 4D upper engine adjustable up to 5 levels in depth and a lower massage engine that maximizes massage effects. It allows users to massage contoured body parts at their desired intensity. The Motion Frame unfolds up to 170 degrees, creating a sensation similar to lying on a bed.

It also includes functions such as ‘full-body air massage’, ‘calf kneading massage’, and ‘three-level foot sole massage’. Convenience features like a reading light with three brightness levels, Bluetooth speakers, and voice guidance are also incorporated.

Cozima's first new product of the year, 'Double Motion Walnut'
[Photo by Cozima]

Cuckoo Homesys also launched the ‘ReNature Compact Massage Chair’ this month, which is smaller and lighter compared to existing massage chairs. When fully reclined, the previous model measured 173 cm, whereas the new product is 145 cm, allowing efficient installation even in small spaces. The product weight is also 60 kg, 100 kg lighter than the previous model, making it relatively easier to move.

The ReNature Compact Massage Chair’s automatic mode consists of eight programs targeting specific areas such as the back and shoulders, spine, and neck and shoulders. The manual mode includes six options such as kneading, tapping, and acupressure. Intensity can be adjusted in three levels. Additionally, it is equipped with Bluetooth speakers that can be connected to a smartphone to enjoy music during massage. Other features include a USB charging port and mood lighting. By rotating the ‘hidden calf rotation module’ in the opposite direction, it can also be used as a recliner sofa.

An industry insider said, "Ahead of the peak Lunar New Year holiday, companies are focusing on enhancing customer convenience from installation to use for customers seeking massage chairs as gifts," adding, "the differentiated competition featuring new products and services is expected to continue this year."

This content was produced with the assistance of AI translation services.