Jomin Transforms into Red Ginseng Advertisement Model... "Wore Hanbok for the First Time Since Elementary School"
Selected as the First Paid Advertising Product Model on YouTube
Cho Min, the daughter of former Minister of Justice Cho Kuk, who is active as a YouTuber, has been selected as the exclusive model for the product she first advertised with paid promotion.
Cho Min, the daughter of former Minister of Justice Cho Kuk, is filming an advertisement for a red ginseng product while wearing a hanbok. [Image source: YouTube video capture]
View original imageOn the 21st, a video titled "Hanbok Sharala + Nyanglog" was released on Cho's YouTube channel 'Jjomin minchobae.' In the video, Cho shared her recent activities, saying, "I became the exclusive model for a red ginseng product company and came to shoot for the Lunar New Year celebration." She added, "We prepared a special event for Lunar New Year, so I came to shoot photos and videos for the holiday," and explained, "Since it's Lunar New Year, I decided to wear hanbok for the shoot."
When asked about her Lunar New Year plans, she said, "My family always gathers to eat rice cake soup during Lunar New Year," adding, "When my maternal grandmother was alive, we always ate kimchi dumpling soup, but since she passed away, there is no one at home who can make dumplings. So, we plan to eat rice cake soup." In response to a question about whether she originally liked hanbok, she shared, "This is the first time I've worn hanbok since elementary school."
The red ginseng product for which Cho is now serving as a model is the same product she introduced through her YouTube channel last year as her first paid advertisement, which was later made private due to violations of the Ministry of Food and Drug Safety guidelines. At that time, Cho promoted the health functional food red ginseng by saying, "I have been taking it consistently for about a month, and it definitely seems to improve immunity." This was identified as a 'misleading advertisement to consumers.'
The Ministry of Food and Drug Safety pointed out, "After receiving a complaint requesting action against 'false and exaggerated online advertisements on YouTube videos,' we analyzed the video and confirmed that it violated the 'Act on Labeling and Advertising of Foods,' which prohibits misleading representations or advertisements regarding the name, manufacturing method, or ingredients of food products. We requested the platform company to take action." Cho apologized, saying, "As a beginner YouTuber with little advertising experience, I regret not being more careful," and edited part of the video containing the paid advertisement before re-releasing it.
Meanwhile, this is not the first time Cho has filmed as an advertising model. On December 19 last year, she announced through a YouTube video that she had become an ambassador for a vegan beauty brand, sharing news of a beauty photo shoot.
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