Asian Cup Boom 'Toktok'... Chicken Sales Soared

Match between Korea and Bahrain on the 15th
bhc sales up 40% compared to a week ago
BBQ rises 67.2%, proving 'Soccer = Chicken'

Chicken franchises such as bhc and BBQ greatly benefited from the 2023 AFC Qatar Asian Cup boom.

bhc Chicken announced on the 16th that sales on the 15th, the day of the match between South Korea and Bahrain, increased by 40% compared to the same day of the previous week, 30% compared to the same day of the previous month, and 40% compared to the same day of the previous year. The menu items driving the increase in sales at bhc Chicken franchises were the brand’s signature chicken dishes, including the representative menu ‘Bburinkle,’ as well as Matchoking and Goldking. In particular, the popular side menu ‘Cheese Ball,’ which is easy to enjoy while focusing on the game broadcast, also recorded high sales. A bhc Chicken official said, "This once again proved the sports viewing trend of ‘chicken for soccer.’"

bhc Chicken Soccer Match Promotion Image

BBQ saw an even larger increase in sales, rising 67.2% compared to the same day of the previous week and 61.4% compared to the same day of the previous month. The most popular item was the Golden Olive Chicken.

That day marked the first match of the South Korean national football team participating in the Asian regional football tournament and the first official international competition of 2024, attracting great attention from domestic football fans from the opening game. Especially, players such as Son Heung-min, Lee Kang-in, Kim Min-jae, and Hwang Hee-chan, who have been active in Europe and raised the status of Korean football, as well as Kim Jin-su, Seol Young-woo, and Lee Ki-je, who represent the domestic K-League, joined the tournament roster in large numbers, creating high expectations.

bhc Chicken participated in the enthusiastic interest and cheering atmosphere by holding a cheering comment event through its official social media channels starting from the 12th, ahead of the tournament. The event is completed by following the official channel and recommending a chicken combination you want to eat while leaving a cheering comment in the comment section. Winners will receive a bhc Chicken set gifticon, and the winning status can be checked via individual messages on the 17th.

BBQ is offering Golden Egg Cheese Ball coupon gifts to BBM membership members on the 15th, 20th, and 25th, the three days when the national team’s football matches take place.

This content was produced with the assistance of AI translation services.