'Healthy Pleasure' Craze... Daesang Targets Consumers with Alternative Sweetener Brand 'Swibero'

Alternative Sweeteners Category Including Allulose
Meaning "Genuine Sweetness"... "Leading the Global Market"
Lotte Chilsung, Dong-A Otsuka and 50 Other Clients Secured

Daesang announced on the 16th that it will launch an integrated brand called ‘Sweevero,’ encompassing the alternative sweetener category including allulose, and will take the lead in the global market.

Since the COVID-19 pandemic, there has been a worldwide craze for Healthy Pleasure, increasing interest in low-calorie sweeteners that provide a healthy sweetness. Healthy Pleasure is a compound word of ‘healthy’ and ‘pleasure,’ meaning products that help manage health enjoyably.

In preparation for the surge in demand for alternative sweeteners such as allulose, Daesang established the largest allulose production base in Korea last year at its Gunsan starch sugar factory and began full-scale production. Currently, it has secured more than 50 clients, including leading domestic beverage manufacturers such as Lotte Chilsung, Dong-A Otsuka, and Hite Jinro Beverage, as well as numerous customers in the North American region.

Building on this momentum, Daesang will launch the integrated brand Sweevero, which covers alternative sweeteners starting with the allulose currently in production and those to be released in the future. Sweevero is a compound of ‘Sweetness’ and the Italian word ‘Vero,’ meaning ‘true’ or ‘genuine,’ conveying the meaning of ‘true sweetness.’ Notably, ‘Vero’ sounds similar to ‘Zero,’ evoking ‘0’ calories and intuitively communicating the brand’s identity.

Through the Sweevero brand, Daesang plans to accelerate its dominance in the global low-calorie alternative sweetener market. It will first intensify its efforts to capture the North American market, the largest global market, and also pioneer the European market through Novel Food registration, along with new markets in Southeast Asia. In the future, Daesang intends to expand its allulose B2C (business-to-consumer) business through its flagship food brand Cheongjeongwon.

Kim Taeyong, head of Daesang’s Materials Marketing Team, said, “Reflecting the high interest and demand for alternative sweeteners, we have strengthened our competitiveness in the materials sector by establishing a top-level allulose production base and launching the integrated brand ‘Sweevero.’ We will lead the global market by introducing differentiated products that fully leverage the unrivaled technology and know-how accumulated over 67 years in the materials sector, befitting the reputation of Korea’s largest starch sugar company.”

This content was produced with the assistance of AI translation services.