Shake Shack Opens New Store in Yeouido, the 'Number One Hub for Finance and Culture'

27th Domestic Opening at Yeouido IFC Mall Branch

Shake Shack, a fine casual brand operated by SPC Group, announced on the 12th that it has opened a new store at Yeouido IFC Mall in Yeongdeungpo-gu, Seoul.

New Shake Shack Store at Yeouido IFC Mall Operated by SPC Group
Photo by SPC Group

The Shake Shack Yeouido IFC Mall branch is the 27th store in Korea, operating on a 314㎡ space with a total of 124 seats. In addition to the existing signature menu items such as the ShackBurger, shakes, and fries, it introduces a signature dessert called the 'Yeouido Gold Rush,' inspired by the characteristics of Yeouido, known as a financial district. The Yeouido Gold Rush features a blend of vanilla custard with golden salted caramel sauce, banana, and mini pretzels, offering a sweet, smooth, and crispy texture.

To celebrate the opening of the Shake Shack Yeouido IFC Mall branch, various events will be held. First, the first 30 customers on the opening day will receive a free ShackBurger, and the first 30 customers who purchase over 40,000 KRW will be given one of three goods created in collaboration with artist Savino (Shake Shack planner, burger mug, or logo mug). Additionally, Shake Shack's Instagram will host a 'Burger Drop' event, where residents and workers in Yeouido can enter a drawing to win Shake Shack's signature menu items.

A Shake Shack representative said, "We opened the Yeouido IFC Mall branch to reach more customers in Yeouido, the center of finance and culture," adding, "We will strive to promote Shake Shack's taste and hospitality culture in Yeouido as well."

This content was produced with the assistance of AI translation services.