"Dedicated 23 Years of Youth"... bhc Chicken Holds Plaque Ceremony at Long-Running Store

Over 147 for More Than 10 Years, 7 for More Than 20 Years
"Achieving Management Goals for Co-Growth with Franchisees"

Chicken franchise bhc Chicken announced on the 11th that it delivered plaques expressing gratitude and customer trust to over 150 franchise stores that have been in long-term operation for more than 10 years. The total number of stores is 154, including 147 stores with long-term operation of over 10 years and 7 stores with long-term operation of over 20 years.

For the 20-year long-term operation stores such as Uijeongbu Minrak Branch, Daejeon Songchon Branch, Gwangmyeong Soha Branch, Jeonju Seosin Branch, Gimhae Eobang Branch, Uijeongbu Singok 2-dong Branch, and Bupyeong Branch, as well as the 10-year long-term operation stores, headquarters staff in charge of each region visited to express their gratitude for the hard work so far and conducted a plaque ceremony by directly installing the plaques.

bhc Chicken Holds Plaque Ceremony for 'Minrak Branch' Operating for 20 Years

In particular, the Minrak Branch, which opened in 2001, is the longest-operating bhc Chicken store nationwide, having been continuously operated for 23 years. Shin Young-jin, the franchise owner of the Minrak Branch, said, "Having worked hard, what I started in my 30s has now become my 50s, and I have devoted my youth and have a lot of attachment as it is my life’s foundation." He added, "I plan to continue operating the store as long as conditions allow, and I hope many franchise stores will operate even longer than ours."

This plaque ceremony is part of win-win management and follows the awards for long-term operating franchise stores at the ‘2023 bhc Franchisee of Award’ held on the 4th of last month, embodying the meaning of mutual growth and win-win management with franchise stores.

Since starting independent management in 2013, bhc Chicken has continued various efforts for win-win management with franchise stores. In particular, at the end of 2022, it established the ESG Win-Win Growth Committee and provided multifaceted support for mutual growth with franchise stores throughout the past year.

As the first ESG management practice last year, bhc Chicken decided on a 10 billion KRW scale franchise support project and, as part of it, provided 7.8 billion KRW in win-win support funds up to 10 million KRW per store. Additionally, for the health of franchise owners, bhc Chicken headquarters prepared about 1.5 billion KRW and conducted free health checkups for bhc Chicken franchise stores nationwide from June to the end of last year. The franchise owners visited designated hospitals in their respective regions for the health checkups.

Prior to this, in 2021, through the ‘100 Billion KRW Franchise Win-Win Management Support Project’ aimed at improving deteriorated store environments, the overall store infrastructure was rebuilt including interior and facility improvements, contributing to increased sales at franchise stores.

A bhc Chicken official stated, "To achieve the management goal of mutual growth with franchise stores through increased sales, we implemented concrete and practical win-win policies, enabling us to become the industry leader for the first time in our company’s history." He added, "We will continue to promote win-win growth through ESG management and fulfill our role as a leading company in the industry where franchise stores and customers are both satisfied and grow together."

This content was produced with the assistance of AI translation services.