Rolls-Royce's Global Sales Last Year Reach 6,032 Units... Highest in 119 Years

The Most Popular Model is the Cullinan
The First Electric Car Specter Receives Orders Backlogged Until 2025

Last year, Rolls-Royce Motor Cars achieved its highest sales in its 119-year history.

On the 9th, Rolls-Royce Motor Cars announced that it sold a total of 6,032 vehicles in 50 countries worldwide last year. This is the best performance in the brand's 119-year history.

Rolls-Royce recorded sales growth in most markets worldwide, including the Asia-Pacific, Europe, and Middle East regions, breaking new records for new car sales last year. The top two markets by sales volume, the United States and China, drove overall sales. In particular, the Asia-Pacific region set new sales records every year, thanks to strong performance in the Korean market.

By model, the Cullinan was the best-selling vehicle in 2023, following 2022. In the Asia-Pacific region, the Ghost recorded the highest sales volume.

The Spectre, Rolls-Royce's first all-electric vehicle, which began customer deliveries in the fourth quarter of last year, currently has orders backed up until 2025. It is reported that demand from younger customers was especially notable.

Rolls-Royce's bespoke program, a custom order production method, also achieved record-high order volume and order value. It was particularly popular in the Middle East. Rolls-Royce is focusing on bespoke in the long term. As demand steadily increased, in July 2022, it opened the world's first bespoke experience space, the "Private Office," in Dubai, United Arab Emirates. It was also introduced in Shanghai, China last year, and plans to establish locations in Seoul and North America this year.

Chris Brownridge, CEO of Rolls-Royce Motor Cars, said, "2023 was another remarkable year of growth for Rolls-Royce, achieving solid sales performance worldwide across the entire product portfolio," adding, "The interest and demand for the Spectre were particularly encouraging, which supports the brand's bold decision to adopt an electrification strategy for the development and production of future models."

Rolls-Royce's first electric car model 'Spectre' (Photo by Rolls-Royce Motor Cars)

This content was produced with the assistance of AI translation services.