Strengthening VVIP Marketing

Shin Chung-ho, Head of Insurance Sales Division at Hanwha Life Insurance, Yeo Jong-ju, CEO of Rich Divine, and Ko Byung-gu, CEO of Hanwha Life Lab (from left), held a strategic meeting for Hanwha Life Lab and Rich Divine.

Shin Chung-ho, Head of Insurance Sales Division at Hanwha Life Insurance, Yeo Jong-ju, CEO of Rich Divine, and Ko Byung-gu, CEO of Hanwha Life Lab (from left), held a strategic meeting for Hanwha Life Lab and Rich Divine.

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Hanwha Life Lab announced on the 9th that it will accelerate corporate consulting and VVIP marketing through the ‘Rich Divine’ organization, which is composed entirely of expert personnel such as accountants, tax accountants, and lawyers.


In this regard, Hanwha Life Lab held the '2024 Hanwha Life Lab Rich Divine Strategy Meeting' at the 63 Building in Yeouido, Seoul on the same day. Key officials from each company, including Go Byung-gu, CEO of Hanwha Life Lab, Yeo Jong-ju, CEO of Rich Divine, and Shin Chung-ho, Head of Hanwha Life Insurance Sales Division, attended.


Rich Divine, which formed a partnership with Hanwha Life Lab in June last year, is composed solely of so-called ‘sa(士)’ professionals such as lawyers, accountants, and tax accountants. The organization has about 180 members.


Hanwha Life Lab provides the best comprehensive financial solutions to customers through insurance products by leveraging the know-how and expertise of professionals in areas such as taxation, inheritance, and gifts. It also offers differentiated customer services through ‘practical financial services’ such as corporate establishment and conversion.



Go Byung-gu, CEO of Hanwha Life Lab, said, “Insurance planners from the top expert groups have a high understanding of customers’ financial situations and insurance products, which leads to increased customer satisfaction and improved quality of insurance sales,” adding, “Our goal is to expand the scale nationwide to about 400 members by the end of the year.”


This content was produced with the assistance of AI translation services.

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