LGD Unveils Large OLED New Technology at CES... Also Presents Next-Generation SDV Solution

Introduction of New Panel Products Applying 'Meta Technology'
Full Lineup of Extra-Large and Medium Transparent OLED Products
Vehicle Displays for Next-Generation SDV Unveiled

LG Display will participate in the world's largest electronics and IT exhibition, 'CES 2024,' unveiling a wide range of OLED strategic products enhanced with proprietary technology. The company will showcase new large OLED technologies that surpass the limits of image quality and performance, as well as next-generation automotive display solutions optimized for software-defined vehicles (SDV).

New OLED TV panel product image to be showcased by LG Display at CES 2024 / [Image courtesy of LG Display]

LG Display announced on the 7th that it will operate a main booth and a dedicated automotive display booth at the Las Vegas Convention Center (LVCC) North Hall and West Hall from the 9th to the 12th (local time) in the United States. The exhibition theme is 'A Better Future,' symbolizing the presentation of various display solutions that will innovate customers' daily lives through advanced OLED technology.

From TV and Gaming OLED Panels to Transparent Products... Showcasing OLED Technology

At the North Hall main booth, LG Display will unveil a new OLED TV panel. This panel significantly enhances image quality compared to previous models by improving the performance of its 'META Technology.' META Technology combines ultra-fine lenses (MLA) that maximize organic light emission with a luminance enhancement algorithm to deliver the brightest screen among existing OLED TV panels. This proprietary technology, first introduced last year, consolidates LG Display's 10 years of OLED expertise.

The company will also showcase a full lineup of gaming OLED panels ranging from the 20-inch to 40-inch class, including a high-performance 27-inch QHD gaming OLED panel that achieves an ultra-high refresh rate of 480Hz for the first time in OLED history.

An LG Display model is enjoying a game on a monitor equipped with a '27-inch 480Hz QHD gaming OLED panel.' /
[Photo by LG Display]

The 27-inch 480Hz QHD gaming OLED panel, which displays 480 images per second, provides an optimal gaming experience by rendering content smoothly and clearly even during rapid screen transitions. The 34- and 39-inch panels feature an ultra-wide (21:9) aspect ratio for comfortable gaming, while the 31.5-inch panel offers UHD (3840x2160) resolution to enhance readability, increasing usability not only for gaming but also for office work and content viewing in daily life.

LG Display's gaming OLED panels deliver vivid image quality unique to OLED, where pixels emit light independently without a backlight, combined with high refresh rates, high resolution, and fast response times (0.03ms). Like OLED TV panels, they apply META Technology to enhance image quality and minimize the halo effect where surrounding objects are reflected on the screen in dark scenes.

Transparent OLEDs will be exhibited in a full lineup covering ultra-large and medium sizes, including 77-inch, 55-inch, and 30-inch models, presented as retail store concepts that offer new shopping experiences. LG Display is the only company in the world currently mass-producing transparent OLEDs, a technology that maximizes the advantages of self-emissive OLEDs. These panels offer high transparency comparable to glass, accurate color reproduction, and design freedom, enhancing spatial utilization. They generate less heat than conventional LEDs, making them suitable for indoor use, and can be installed in various spaces such as windows, walls, and floors in desired sizes, offering high scalability.

An LG Display model is showcasing a store concept featuring a '30-inch transparent OLED.' /
[Photo by LG Display]

Extensive Product Lineup for Next-Generation Mobility Core 'SDV'

At the dedicated automotive display booth, LG Display will exhibit 'pillar-to-pillar (P2P)' display solutions optimized for SDV using differentiated technologies such as P (plastic)-OLED, ATO (Advanced Thin OLED), and LTPS (Low-Temperature Polycrystalline Silicon) LCD. P2P refers to an extra-large panel that covers the entire dashboard from the driver's digital instrument cluster to the front passenger side.

The extra-large P2P P-OLED features a seamless design that naturally connects the instrument cluster panel (12.3-inch P-OLED) and the central screen panel (34-inch P-OLED), creating a luxurious appearance as if one large display covers the entire dashboard front. The 48-inch P2P LTPS LCD offers an ultra-large screen that fills the dashboard, allowing passengers to grasp vehicle information at a glance and conveniently enjoy various entertainment functions.

In response to the emergence of extra-large displays like P2P, the company will also introduce 'Viewing Angle Control Technology (SPM),' which adjusts the viewing angle during vehicle operation to prevent the driver from seeing the front passenger screen. Additionally, LG Display will present new concept solutions that maximize the efficiency of limited in-vehicle space to provide new passenger experiences. The '17-inch foldable OLED' for rear-seat entertainment (RSE) and the '18-inch slidable OLED' installed on the ceiling can be unfolded only when needed, allowing for more spacious use of the passenger area.

An LG Display model showcasing a digital cockpit composed of a '48-inch pillar-to-pillar LTPS LCD' and an '18-inch slidable OLED' for vehicles / Photo by LG Display

LG Display's proprietary technology, the 'Thin Actuator Sound Solutions' for vehicles, is a thin film-type sound solution that weighs only 30% and has 10% of the thickness compared to conventional car speakers. It can be applied in various locations such as displays, ceilings, and floors where speaker installation was previously difficult, delivering rich three-dimensional sound.

The company also plans to showcase various new technologies that maximize aesthetics, such as 'Under Display,' which adjusts display transmittance to hide cameras within the screen for differentiated design, and 'Decorative Film,' which makes the display appear like interior materials such as wood or carbon when deactivated.

LG Display stated, "We will present display solutions that offer new experiences to global customers," adding, "We plan to emphasize LG Display's differentiated products and technological competitiveness, discover potential customers, and strengthen our future business competitiveness."

This content was produced with the assistance of AI translation services.