BNK Financial Group Announces New Vision: "Finance That Makes the World Beat with Excitement"

‘NEW BEGINNING 2030 Vision Declaration Ceremony’ Held

Announcement and Compliance of Customer Trust Recovery and Internal Control Innovation Measures

‘BNK, The Energetic Journey to Create a New Future Begins’

BNK Financial Group Vision Declaration Ceremony.

Last March, Bin Dae-in was inaugurated as the 4th Chairman of BNK Financial Group, and the core keyword that reflects his management philosophy was ‘the bold beginning of a challenge toward the future.’ Despite facing numerous internal and external adversities during the first 10 months of his tenure, these challenges became an opportunity to thoroughly reassess the group’s overall management. Recently, with a major reorganization of the structure and personnel, the Bin Dae-in administration officially set off on its journey.

On the 5th, approximately 1,600 group executives and employees gathered at the Dream Theater in Munhyeon Financial Complex, marking the largest vision declaration ceremony since the group’s founding.

At the vision declaration ceremony titled ‘NEW BEGINNING 2030,’ the group newly established its mission as ‘Making Finance Convenient, Enriching the Future’ and declared its vision as ‘Finance That Makes the World’s Heart Beat,’ which serves as a focal point connecting the mission with concrete goals, strategies, and culture. A mid- to long-term roadmap and five strategic directions to realize this vision were also presented.

First, the group’s new mission, ‘Making Finance Convenient, Enriching the Future,’ embodies BNK Financial Group’s strong commitment to becoming a customer-centric and digitally innovative financial brand that anyone can easily and familiarly use. It also reflects the group’s intention to go beyond mere profit generation and contribute to building a prosperous society and world, thereby truly realizing the essence of the financial industry.

The new vision, ‘Finance That Makes the World’s Heart Beat,’ signifies the aspiration to become a future-leading financial group that contributes to the happiness of various stakeholders, emphasizing the goal of inspiring the hearts of customers, employees, and all members of society.

BNK Financial Group aims to grow as a leading financial group in South Korea by laying the foundation for digital management systems by 2026 to build future competitiveness, advancing to a solid comprehensive financial group through business diversification from 2027 to 2028, and completing a top-tier financial group that overcomes limitations by 2030, following a three-stage mid- to long-term development roadmap.

To achieve this, under the strategic slogan ‘TOUCH Your Heart, BNK,’ the group plans to actively pursue strategic tasks aligned with five strategic directions: ① Strengthening basic capabilities to establish a foundation for future growth, ② Developing differentiated business models unique to BNK, ③ Discovering new growth engines through business diversification, ④ Customer-centric marketing providing optimal solutions, and ⑤ Advancing operational models for sustainable growth.

While rapidly implementing strategic tasks according to the three-stage mid- to long-term development roadmap, the group intends to achieve both external growth and internal soundness by 2030 through close cooperation and strong synergy among subsidiaries centered on the holding company, aiming to reach total group assets exceeding KRW 300 trillion and net income over KRW 2.2 trillion, thereby becoming South Korea’s representative financial group.

Before the official vision declaration ceremony, the group announced internal control innovation measures prepared by the Internal Control Innovation Committee, composed of internal and external experts, as part of a fundamental transformation of the group’s internal control system. A pledge ceremony for compliance with internal controls to restore customer trust was also held. At the ceremony, all group executives and employees pledged to strictly adhere to basic principles based on thorough ethical awareness, comply with laws and regulations grounded in a firm internal control mindset, and rigorously practice accident prevention and sound management.

A group official stated, “If the new mission and vision are widely disseminated and internalized among BNK employees, they will become a powerful intangible value that drives the organization and establish a dynamic corporate culture. We hope that BNK’s continuous challenges, changes, and innovations will come together to create a world where customers are happy and the future is enriched.”

Regarding strengthening internal controls, the official added, “To promptly restore customer trust damaged by financial accidents, the holding company will act as a control tower and push forward strong internal innovation through painstaking efforts. We will continuously discover and implement various innovation tasks to ensure that changes in the internal control system and a sound corporate culture within the organization are quickly established.”

Finally, the official said, “This declaration ceremony served as a dynamic occasion of unity that announced the new start of BNK, reflecting Chairman Bin Dae-in’s management philosophy of reorganizing the group’s overall management and fulfilling our roles with solid fundamentals and capabilities based on the united cohesion of group executives and employees, as well as their hopes and determination.”

This content was produced with the assistance of AI translation services.