Choi Cheol-hong, Chairman of Boram Group, "Let's Build Expertise in Total Life Care"
Choi Cheol-hong, chairman of Boram Group, stated this year that he aims to establish expertise as a total life care company.
On the 4th, Chairman Choi said in his New Year's address, "The total number of funeral service subscribers and the amount of advance payments have grown to 8 million and 8 trillion won, respectively, thanks to all funeral service workers fulfilling their roles," adding, "We must strive even harder to grow into a market of 10 million subscribers and 10 trillion won."
To achieve this, Chairman Choi announced three core tasks: ▲ becoming a life platform specialized company that realizes customers' daily lives ▲ strengthening new business and vision business capabilities at the group level ▲ fulfilling social responsibility. He said, "In particular, we will actively work to strengthen the capabilities of new businesses such as pet care, bio, biominerals, wedding conventions, and vision businesses at the group level."
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Chairman Choi emphasized, "Companies always face crises due to complex economic and social variables, but how they overcome them is crucial," adding, "Efforts and capabilities to create opportunities even in difficult environments can become the driving force that makes a game changer in the market."
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