Seodaemun-gu 2024 New Year's Ceremony Concept 'Simplification'

<기사제목>Lee Seongheon, District Mayor, Welcomes Employees at District Office Entrance on First Workday of 2024... District Employees Start the Year Happily with Event Roulette Game Instead of Opening Ceremony

Seodaemun-gu (Mayor Lee Seong-heon) attracted attention by replacing the traditional New Year's ceremony with personally greeting employees arriving at the office on the morning of January 2, the first working day of 2024.

On this day, Mayor Lee Seong-heon shook hands and exchanged New Year's greetings with employees at the entrance of the government building.

Additionally, the district office set up a roulette game event in the lobby, offering coffee coupons and other prizes to bring joy to the employees.

The executive policy meeting held in the mayor’s office continued in an informal atmosphere with sharing reflections on the new year, resolutions, and well-wishes. At this meeting, Mayor Lee shared the vision for the district’s administration with the senior staff.

The mayor emphasized, “In the new year, it is important to operate the district administration swiftly and steadily by harnessing the region’s potential and possibilities. We will focus our administrative capabilities on rapidly advancing redevelopment projects to create unique value for Seodaemun-gu and fill the daily lives of residents with hope and happiness.”

He also stated, “To establish Seodaemun-gu as the central city of Seoul where everyone wants to live, we will promote projects such as the undergrounding of the Gyeongui Line, three-dimensional complex development of the upper space, and the creation of a new Daehak-ro that integrates industry-academia research complexes and youth startup platforms.”

Mayor Lee said, “We will offer residents a rich cultural and comfortable daily life through expanding the Cafe Waterfall facility, creating a dog-walking trail and a loess road in Cheonnyeon-dong, developing a barefoot-friendly walking path on Baekryeonsan Mountain, and hosting outdoor classical music performances.”

Furthermore, he shared policies on life care services including family and youth care services, welfare special zones projects, the introduction of childbirth encouragement grants and multi-child school start allowances, expansion of Seoul-style kids cafes and neighborhood care centers to all districts, and customized consulting through online learning content and career guidance centers.

He added, “We will also focus on policies to revitalize the economy dynamically, such as supplementing the ongoing master plan for revitalizing Sinchon and Ewha with the three-dimensional complex development plan for Yonsei-ro to make it more effective.”

In particular, Mayor Lee mentioned, “We will never lose our original intention and will carry out proper administration that meets the expectations of residents, becoming a more trusted public service community. We will devote ourselves to improving residents’ welfare and regional development so that people can proudly say, ‘I am happy to live in Seodaemun.’”

On this day, Mayor Lee Seong-heon communicated with employees over lunch of rice cake soup at the district office cafeteria.

He participated in the ‘2024 Countdown Concert’ held at Yonsei-ro in Sinchon around midnight on January 1 and attended the New Year sunrise event at Ansan (鞍山) Bongsudae in the morning of the same day. Starting with the New Year policy meeting, he began the full-scale operation of the district administration for the new year.

This content was produced with the assistance of AI translation services.