[New Year's Message] Hwang Hyun-sik, LGU+ CEO, "Customer Experience, Digital, Platform Innovation"

Video Message to Employees on the 2nd
Digitization of Communications... Integration of AI Technology
Expansion of B2B Market... Emphasis on Investment and Workforce

Hwang Hyun-sik, CEO of LG Uplus (photo), presented 'customer-centricity, digital transformation (DX), and platform' as the three core strategic keywords for this year.

On the 2nd, CEO Hwang conveyed this message through a video addressed to employees. He believed that the future of the company would be determined by how strongly and quickly the three major strategies are pursued this year.

He emphasized that to continue growth in 2024, the company must transform into a customer-centric organization, strengthen DX capabilities, and expand the platform business.

CEO Hwang said, "More than ever, we must unite to overcome difficulties and solidify the foundation to sustain future growth. Since innovation in customer experience and success in the platform business depend on DX capabilities, this year we will focus on raising the level of DX and translating it into results."

He highlighted the digitalization of telecommunications as the starting point of innovation. The plan is to convert various telecommunication services into platforms and provide differentiated value to offline stores, offering the MZ generation a new digital experience.

He also announced plans to strengthen platform competitiveness by applying LG Uplus's hyper-scale artificial intelligence (AI) called 'Ixigen.' He explained, "We will devise new businesses by linking existing telecommunication customer data with behavioral data generated from the platform business."

He shared plans to expand the platform business into the business-to-business (B2B) sector to achieve qualitative and quantitative growth. He said, "As DX becomes widespread, structural changes are occurring in the B2B market and new opportunities are opening up, so this year we will seek opportunities in the B2B business area."

He also did not forget to emphasize a solid foundation alongside change. CEO Hwang explained, "No matter how successful change is, if the foundation of telecommunications collapses, everything stops. Therefore, we must remain vigilant, continuously inspect, and take care. All employees must recognize the importance of quality, safety, and security, and build the basics through continuous investment and securing professional personnel."

This content was produced with the assistance of AI translation services.