LGD Unveils Vehicle Display Solutions Optimized for SDV at CES

Global Customer Exclusive Booth... P-OLED, ATO, LTPS LCD, etc.

LG Display announced on the 1st that it will unveil numerous next-generation vehicle display solutions at 'CES 2024,' the world's largest home appliance and IT exhibition, held in Las Vegas, USA, from the 9th to the 12th (local time).

LG Display will set up a dedicated booth for vehicle displays targeting global automakers and automotive electronics parts customers and operate the exhibition hall under the theme of 'Optimal Solutions for Future Mobility.'

As software-defined vehicles (SDVs), known as 'smartphones on wheels,' have recently become a hot topic in the mobility industry, LG Display plans to showcase SDV-optimized vehicle control and infotainment display solutions.

An LG Display model showcasing a digital cockpit composed of a 48-inch pillar-to-pillar LTPS LCD and an 18-inch slidable OLED for vehicles.
[Photo by LG Display]

Based on technologies such as P (Plastic)-OLED, ATO (Advanced Thin OLED), and LTPS (Low-Temperature Polycrystalline Silicon) LCD, LG Display proposes extra-large vehicle display solutions that fill the dashboard.

P-OLED is a premium lineup with ultra-high definition that uses a flexible plastic substrate, making it lightweight and bendable.

ATO uses a glass substrate, which has the advantage of being reasonably priced. LTPS LCD is advantageous for large size and high-resolution implementation.

They will also introduce viewing angle control technology (SPM) that helps the driver maintain forward focus by controlling the display viewing angle. When SPM is activated, videos played on the passenger seat display are not visible from the driver's seat, aiding driving concentration.

Solutions that enhance the efficiency of limited vehicle interior space will also be showcased, such as applying slidable and foldable OLEDs to the rear seats, allowing passengers to unfold and use the screen as needed.

Kim Byung-gu, Executive Vice President and Head of LG Display's Auto Business Group, said, "We will further strengthen our global No. 1 position with future mobility vehicle display solutions."

This content was produced with the assistance of AI translation services.