The popularity of 'home parties' continues as people prefer to enjoy a small-scale special year-end celebration at home instead of gatherings or year-end parties.


Home parties save costs and time while allowing individuals to enjoy according to their own personalities, especially becoming a form of play culture centered around the millennial generation.


In the distribution industry, new products available at reasonable prices are being introduced, while liquor companies are capturing home party enthusiasts by introducing recipes that suit different tastes.


This Year-End Also Sees a Cost-Effective Home Party Trend, Essential Items Are View original image

With the ongoing trend of ‘Mixology,’ which involves mixing two or more types of liquor, many home party-goers are expected to enjoy ‘highballs’ or ‘cocktails’ this year-end.


In particular, ‘fruit wine’ as the base liquor is gaining popularity and is frequently mentioned on social media among the MZ generation. An example is Bohae Brewery’s ‘Bohae Bokbunjaju’ (Korean black raspberry wine), which can be easily mixed with tonic water or soda to create a highball that exudes a festive year-end atmosphere.


A representative from Bohae Brewery said, “Using Bohae Bokbunjaju, you can enjoy not only highballs but also various types of cocktails without fancy ingredients,” and introduced several recipes.


First, the ‘Bokbunjaju Sunrise’ (Bokbunjaju + Tequila Sunrise) is made by filling the glass two-thirds with orange juice and slowly pouring Bokbunjaju along the inner wall of the glass.


This cocktail is excellent for its rich flavor and refreshing taste of Bokbunjaju, and visually impressive, adding both taste and style to home parties.


The cocktail combining Bohae Bokbunjaju and Ipsaeju, also known as ‘Boksaeju,’ is made in a 2:1 ratio of Ipsaeju to Bokbunjaju, characterized by the sweet taste and smoothness of Bokbunjaju.


Alongside this, relatively affordable and creatively designed cakes are being released, mainly at convenience stores.


GS25 launched five types of whole cakes in collaboration with the cake specialty store Billy Angel, priced between 20,000 and 30,000 KRW, while Seven Eleven sells two types of mini lunchbox cakes featuring ‘Sanrio Characters’ for 6,900 KRW.


CU introduced unique cakes such as the ‘Neighbor’s Injeolmi Yakgwa Cake’ topped with extra-large yakgwa (traditional Korean honey cookie) and the ‘Classic White Chocolate Cake,’ priced in the 30,000 KRW range.


Restaurant-style ready meals that enhance the year-end party atmosphere are also gaining attention.


Fresh Easy released three types of ‘Year-end Home Party Meal Kits’ featuring meat as the main ingredient, based on recipes by Chef Choi Hyun-seok.



The meal kits include ‘Garnish Steak,’ ‘Butter Steak,’ and ‘Mexican Fajita,’ allowing people to easily enjoy high-quality dishes at home.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing