2030s Prefer Temples, 5060s Choose Art Museums... Data Reveals Diverging Travel Preferences

Korea Tourism Organization Launches Inaugural Issue of 'These Days, Korean Tourism'

Surpassing 2 Million Inbound Visitors and Analyzing Travel Trends by Generation

The Korea Tourism Organization announced on the 19th that it will launch a report titled 'These Days, Korean Tourism' on the 20th, which contains the latest tourism data and domestic and international marketing field experiences.

The Korea Tourism Organization announced on the 19th that it will launch a report titled "These Days, Korean Tourism," which contains the latest tourism data and experiences from domestic and international marketing sites, on the 20th.

Published quarterly, this report is designed to provide timely analysis and expert recommendations that the tourism industry can utilize amid a rapidly changing tourism environment.

The inaugural issue analyzes the achievement of 4.74 million inbound visitors to Korea in the first quarter of this year and the record of surpassing 2 million monthly inbound visitors in March. The analysis is divided into key inbound markets, consumption trends, and inbound travel themes. It also includes indicators that offer an overview of both domestic and international tourism trends, such as the number of domestic travelers, consumption, and accommodation status.

The first topic in the section that delves into specific themes with experts is "cruise tourism." The inaugural issue examines the structure of the global cruise market, which has been growing since the pandemic, as well as the current state and challenges of Korea's domestic cruise tourism, which is expected to surpass 2 million visitors this year. The issue also introduces the organization's efforts to attract cruise lines, expand port calls, and develop new ports of call in locations such as Incheon and Yeosu.

Changes in tourism demand among domestic and international tourists were also analyzed using data. The analysis of domestic consumption and telecommunications data revealed that people in their 20s and 30s tend to prefer trips that allow them to escape from daily routines in places like temples and scenic natural spots, while people in their 50s and 60s are more likely to satisfy their intellectual curiosity in cultural venues such as theaters and art museums.

An analysis of social data from 26 countries showed that foreign tourists are increasingly motivated to visit Korea by the country's lifestyle itself, such as attending performances at Gwanghwamun, visiting cafes in Seongsu-dong, and trying Korean-style desserts.

Park Sunghyuk, President of the Korea Tourism Organization, stated, "To strategically prepare for the era of 30 million inbound tourists to Korea, the tourism industry as a whole needs in-depth analysis that everyone can utilize," adding, "We expect that this report, which concentrates the organization's capabilities, will become an essential decision-making partner for the industry."

Prior to the release of the inaugural issue, the organization held the "These Days, Korean Tourism Data Seminar" at the Locaus Hotel Seoul Yongsan on this day to share key findings with the industry. Future issues of the report will sequentially address core topics in the tourism market, such as regional airports and medical tourism.

This content was produced with the assistance of AI translation services.