Boseong Dahyang Festival Selected as a Cultural Tourism Festival for 2024-2025

Published 20 Dec.2023 11:44(KST)

Boseong Tea (Cha) Culture Festival Receives External Recognition for Excellence

Boseong-gun, Jeollanam-do announced on the 19th that the ‘Boseong Dahyang Festival’ has been selected as a cultural tourism festival designated by the Ministry of Culture, Sports and Tourism for 2024-2025.

The Ministry of Culture, Sports and Tourism selected 25 festivals out of more than 1,200 nationwide festivals that commercialized tourism products using tourism resources, local specialties, and traditional culture, based on year-round expert written and on-site evaluations, as well as tourist awareness and satisfaction, and local resident support and response.

Foreign tourists are making Boseong tea themselves at the 'Boseong Dahyang Festival.' <br>Photo by Boseong-gun

Foreign tourists are making Boseong tea themselves at the 'Boseong Dahyang Festival.'
Photo by Boseong-gun

The Boseong Dahyang Festival, held in April at the Korea Tea Culture Park, enhanced and expanded its core contents such as △ tea leaf picking and tea making, △ Boseong Tea Master Cup, △ Boseong Ae (愛) Muldeulda (Tea), and △ green tea therapy, receiving high praise for its distinctiveness from other festivals, contribution to the local community, and the operational capabilities of the festival organization.

For the next two years, Boseong-gun will receive comprehensive support from the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, including △ a national budget support of 80 million won, △ development of festival content, △ program development and operation, △ promotion and marketing, △ improvement of tourism accommodation readiness, and △ big data analysis.

Kim Cheol-woo, the governor of Boseong-gun, said, “The selection of the Boseong Dahyang Festival as a representative cultural tourism festival of Korea is an opportunity to externally recognize the excellence of the festival.” He added, “We will fill the hearts of tourists with emotion, make it a more beloved festival, and further grow it into a global festival sought after by people around the world.”

Meanwhile, the ‘Boseong Dahyang Festival’ was first held in 1975 and has been designated as a cultural tourism festival by the Ministry of Culture, Sports and Tourism since 2018. It has established itself as a representative festival of the region with themes such as organic green tea, a specialty of Boseong, and a wellness clean area.