"Toss Thrives as an Advertising Platform... Surpasses 10 Billion KRW in Monthly Ad Revenue"

1.23 Billion Record... 200% Growth Compared to Last Year
Offering Various Ad Formats Including Video Ads, Banners, and Live Shopping

Viva Republica, the operator of the mobile financial service 'Toss,' announced on the 20th that it has surpassed 10 billion KRW in monthly advertising revenue for the first time.

Since launching its full-scale advertising business, including display ads, in September last year, Toss recorded monthly revenue of 12.3 billion KRW last month for the first time. This represents a growth of over 200% compared to the same period last year.

Toss is an application where users can experience essential financial services such as banking, securities, and insurance in their daily lives.

Toss advertising enables customized targeting based on big data according to users' consumption patterns. Advertisers can directly set their desired advertising categories and choose from 27 major categories and 272 detailed industry categories. From application to operation and performance, everything can be easily monitored.

Currently, various forms of advertising are offered, starting with video ads that can expose up to 33 million daily page views (PV), as well as banners, live shopping, and lucky quizzes. Advertisers come from a wide spectrum, including not only the financial sector but also oil companies, telecommunications companies, game companies, and automobile manufacturers.

Meanwhile, to celebrate surpassing 10 billion KRW in monthly revenue, Toss is offering a 20% payback on December advertising expenses for new clients until the 31st, and a 20% payback on additional paid advertising expenses in December for existing clients.

This content was produced with the assistance of AI translation services.