"My Home Like a Garden"... Kyowon Wells' Flower Seedling Subscription Service 'Florin' Gains Popularity

Home gardening, the practice of growing plants at home, is gaining new attention. New terms such as ‘Sikjipsa’ (plant + butler), referring to people who devote affection to plants, and ‘Pulmeong,’ meaning the act of forgetting one’s thoughts while looking at grass, have even emerged. Recently, products have been developed to make it easy to enjoy home gardening at home.

A representative example is ‘FLORIN,’ a flower seedling subscription product launched by Kyowon Wells in October. This product has attracted much interest among beginner home gardeners, selling out its initial stock of 1,000 units within two weeks of release.

Gyowon Wells has launched a flower seedling subscription service called 'Florin' (FLORIN).

FLORIN is a product that combines a plant cultivator specialized for flower growing with a regular flower seedling delivery service. After planting young flower seedlings in FLORIN and adding water and nutrient solution in the correct ratio, even beginners can easily grow flowers at home. Fully grown flowers can be used for indoor decoration or as gifts.

FLORIN features a design suitable for bedrooms, dining tables, living rooms, and more. The colors include four types of upper covers (Beige, Green, Yellow, Pink) and two types of pot bases (Beige, Green), allowing users to mix and match colors according to their personal preferences.

The seedlings include seven varieties: Celosia, Melampodium, Gazania, Marigold, Snapdragon, Calendula, and Torenia. All seedlings are grown in a sterile and pesticide-free environment at the eco-friendly hydroponic facility called ‘Wells Smart Farm Factory.’ Healthy and fresh young flower seedlings are carefully selected and delivered to homes every two months using a cold chain system.

Installation is simple. Plant the flower seedlings in the pot base, which acts as a flowerpot, add water and nutrient solution to the reservoir in the correct ratio, and turn on the power. The flowers will grow automatically. For customers using a plant cultivator for the first time, a Wells manager will visit within one month of shipment to provide guidance on usage and cultivation.

Customers who wish to use FLORIN can purchase the dedicated FLORIN equipment and subscribe to the seedling regular delivery service. The equipment price varies depending on the color option. The seedling packages are offered in three types: recommended, single, and mixed. The recommended package includes seasonal recommended seedlings, the single package allows customers to choose a single variety, and the mixed package combines two seedlings that grow well together. For more details, contact a Wells manager nationwide or visit the official Kyowon Wells website and customer center.

A Kyowon Wells representative said, "Reflecting the growing interest in home gardening and plant interior design (plant + interior), we made it easy for anyone to enjoy home gardening. If you have not started home gardening due to difficulties or inconveniences in plant care, we hope you try FLORIN for a convenient and fun home gardening experience."

This content was produced with the assistance of AI translation services.