Samsung C&T BEAKER, 'Holiday Promotion' Underway
Ongoing at Seongsu Flagship Store Until the 31st of This Month
Samsung C&T Fashion Division's 'BEAKER' announced on the 8th that it will hold a 'Holiday Promotion' at the BEAKER Seongsu flagship store until the 31st of this month.
This promotion was carried out in collaboration with F&B stores featuring unique menus and spaces, in line with the brand philosophy of showcasing diverse cultures and lifestyles together. The collaborating stores are 'Lowkey Coffee,' known for its specialty coffee tailored to individual tastes and stylish spaces, and 'Mianonna,' famous for its Italian-style signature sandwiches such as hummus carrot and its delicious soups.
Each store displayed BEAKER's holiday promotion posters imbued with Christmas spirit and created special menus to add warmth during the cold weather, enhancing the meaning of this collaboration. Lowkey Coffee offers a 'Holiday Special Hot Chocolate and Jam Cookie Set,' while Mianonna provides a 'Tomato Ricotta Soup and Three Cheese Toast Set.'
BEAKER offers a 'Holiday Passport' containing various benefits to membership customers who purchase over 200,000 KRW or new members at the Seongsu flagship store. The Holiday Passport includes a 30,000 KRW voucher exclusive to the BEAKER Seongsu flagship store and special menu exchange coupons usable at Lowkey Coffee and Mianonna. Presenting these coupons at each store entitles customers to receive the special menu.
Additionally, the Holiday Passport features a holiday gift guide introducing BEAKER's clothing, accessories, and lifestyle products, a calendar displaying the 2024 holidays at a glance, a notebook, and Christmas seals, composing a charming and sentimental booklet.
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Song Tae-geun, head of the BEAKER business division, said, “This promotion was prepared to provide a unique and distinctive cultural experience that only BEAKER can offer,” adding, “We will continue to expand BEAKER’s philosophy of connecting, combining, and fusing global cultures and lifestyles by diversifying collaborations across different fields such as F&B, music, and art beyond fashion.”
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