Lotte Home Launches Live Commerce 'Kuk Shopping' Hosted by Young Creators
Launching Kk Shopping on Mobile TV 'ELive'
Directly Producing Experience Videos... Expecting Influx of Young Customers
Lotte Homeshopping announced on the 7th that it will launch ‘Kkeuk Shopping (Crazy Shopping with Creators),’ a program where young creators sell products through the mobile TV ‘ELive.’
Lotte Homeshopping is implementing a ‘multi-channel product provider’ strategy that diversifies sales channels beyond TV home shopping to platforms such as YouTube, live commerce, and social networking services (SNS).
Kkeuk Shopping is a mobile live broadcast program featuring young creators who have completed Lotte Homeshopping’s talent development program ‘Sangsaeng Iljari’ (Win-Win Jobs), selling products in various fields including fashion, beauty, lifestyle, and home appliances. It was planned to attract young customers through product experience videos directly produced by the young creators and their lively hosting. The program is held up to five times a week, and in the launch broadcast on the 4th, it sold Living CNP’s ‘Multi Power Lock,’ which can be attached to bathroom and kitchen walls to hang toothbrushes and cooking utensils, surpassing 1,500 views. On the 11th, it will sell a high-frequency body care device; on the 13th, Kitchen Art nitrile gloves; and on the 15th, a Black & Decker vacuum cleaner.
Sangsaeng Iljari is a program operated by Lotte Homeshopping to nurture media content experts. Outstanding graduates are offered opportunities for overseas training and appearances on Lotte Homeshopping’s mobile TV ELive. In the future, they will produce product content and conduct live broadcasts for partner companies of various distribution firms such as Lotte Homeshopping, Lotte Duty Free, and Lotte Hi-Mart.
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Lee Bohyun, head of the New Media Commerce Division at Lotte Homeshopping, said, “As part of strengthening content commerce, we have launched the mobile live broadcast ‘Kkeuk Shopping,’ hosted by young creators with fresh ideas and potential. Creators will introduce various products such as lifestyle, beauty, and home appliances through videos they produce themselves and lively hosting, presenting differentiated content from existing broadcasts.”
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